Julia Schwark, Digital Marketing Intern

Symposia Labs

Life at a digital marketing agency can get rather hectic. With a growing team, schedules constantly changing, and new projects always on the horizon, it can be easy to get lost in the mix.

With so much activity going on, I have found that there are two keys needed in order to balance the chaos, and they go hand in hand: communication and organization. 

Just as a talented sports team will inevitably fall into confusion and failure when lacking communication, so will a digital marketing agency. Productivity is greatly inhibited when you are constantly having to ask who is doing what. As schedules are disrupted and plans are changed, projects can slip through the cracks and tasks can easily be forgotten. Every member of Symposia’s team plays a unique roll, but we strive to be one united team. This requires everyone to clearly communicate what they will be responsible for handling and what they may need help with, in order to serve the client the best that we can. 

Poor organization results in more time spent sorting through and prioritizing the work rather than actually doing the work. It is also difficult to communicate your work to other team members when you are unsure of what you should be working on yourself. Prioritizing your tasks will keep you on track and ensure nothing important is forgotten. Keeping your work organized will help you and your team stay on the same page and function smoothly. 

While you certainly cannot control everything that gets thrown into your schedule, it helps to stay on top of your responsibilities so that when something unexpected comes up, you can easily adapt and adjust to accommodate, rather than adding to the chaos.