Leaving Technology Behind

He said, “I don’t think they are behind for not having access to what we have back home ­– they do have it. I think they are just choosing to be behind: They leave work at work, and home at home.” This statement stunned me, but at the same time, spoke so much truth.

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Timothy Haines
Making Design a Priority

All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills of your designer, and accomplish your goals together.

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Timothy Haines
Tips and Tools for Tracking Social PPC

2017 is proving to be the year of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales.

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Timothy Haines
Welcome Aboard: Life Lessons and Joining a Digital Team

[Originally in an onboarding email]

Welcome aboard! A few pieces of encouragement and advice as you head into your first full week:  You'll do a million different things – and there are lessons in all of them.  Even the most mundane tasks will come in handy somewhere down the road.

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Timothy Haines
Surprises from the Middle of the Brain: A Fit for Each Size

The never ending debate of Creative vs. Data is a rabbit hole many of us have found ourselves headed down. Clashing opinions can turn to noise as you look for that one true answer to this ongoing question. From my experience, the reason why this answer seems elusive is because it may not exist.

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Timothy Haines