Case Study: How To Grow a SaaS Brand and Generate Free Trials

There is friction between a stranger becoming aware of the brand and registering for a free trial. Even though trial accounts are free, users do have to pay with their time: It takes time to make your account, it takes time to learn how to use the tool, and it takes time to get the entire program up to speed with this new tool. Time is a form of currency and, just like dollar bills, people don’t like to waste it...

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Brian Workman
Getting to Know Jake Bradford

The month of September has been busy for the Symposia Labs family! We recently welcomed Jake Bradford to the team as our Senior Graphic Designer while we bid a fond farewell to Ashley Navarre, our former graphic designer, as she started her new job in Colorado. We sat down with Jake and asked him a few questions about his background and aspirations. Get to know Jake: 

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Timothy Haines
Leaving Technology Behind

He said, “I don’t think they are behind for not having access to what we have back home ­– they do have it. I think they are just choosing to be behind: They leave work at work, and home at home.” This statement stunned me, but at the same time, spoke so much truth.

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Timothy Haines
Making Design a Priority

All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills of your designer, and accomplish your goals together.

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Timothy Haines
Tips and Tools for Tracking Social PPC

2017 is proving to be the year of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales.

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Timothy Haines
Welcome Aboard: Life Lessons and Joining a Digital Team

[Originally in an onboarding email]

Welcome aboard! A few pieces of encouragement and advice as you head into your first full week:  You'll do a million different things – and there are lessons in all of them.  Even the most mundane tasks will come in handy somewhere down the road.

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Timothy Haines