Making Design a Priority

All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills of your designer, and accomplish your goals together.

Timothy Haines
Tips and Tools for Tracking Social PPC

2017 is proving to be the year of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales.

Timothy Haines
Welcome Aboard: Life Lessons and Joining a Digital Team

[Originally in an onboarding email]

Welcome aboard! A few pieces of encouragement and advice as you head into your first full week:  You'll do a million different things – and there are lessons in all of them.  Even the most mundane tasks will come in handy somewhere down the road.

Timothy Haines
What I Now Know: A Student's First Year in Digital Marketing

When you hear the word intern, what are the first words that come to your mind? Busy work, coffee runs, unpaid hours, paperwork filing, grunt work, lowest on the totem pole, etc.? Without further knowledge of the company an intern is working for, these are all safe to assume apply.

Timothy Haines
Surprises from the Middle of the Brain: A Fit for Each Size

The never ending debate of Creative vs. Data is a rabbit hole many of us have found ourselves headed down. Clashing opinions can turn to noise as you look for that one true answer to this ongoing question. From my experience, the reason why this answer seems elusive is because it may not exist.

Timothy Haines
Letter to My Younger Self

Dear 15-year-old Tim,

You've probably locked yourself in your room again to play Roller Coaster Tycoon until 3:00 AM. Take heart! You have purpose. Someday you'll start your own business and discover a passion that will be the perfect combination of technology, sociology, and education. On your way there, please remember a few things:

Timothy Haines
15 Signs That Your Digital Marketing Agency Deserves a Red Card

Flimsy digital marketing agencies aren’t always easy to recognize. They come decorated with empty buzzwords, unbacked methods, or senseless deliverables. Yes, you want followers. But you need customers. Yes, you hire agencies for their expertise. But they should be able to communicate why Best Practices are just that.

Brian Workman