Every week, we speak with marketing and social media managers who struggle to convince their leadership that spending money on social media marketing is not only worthwhile, but vital to the growth and success of their brand. They share their discouragement in not reaching as many people as they should and could be.Read More
Welcome to Symposia Labs' Whiteboard Fridays! In episode 1, we explore website contact forms and some tips to maximize their use on your website.Read More
Developed from real experience, this in an outline for those trying to build and execute their own strategy – all while not having control over the budget.
Your business is a functioning machine. Think of your strategy as its blueprint. Creating a digital marketing strategy requires understanding the pieces that hold it all together. Knowing your sales funnel, mapping your customer’s journey, using your budget wisely – these will enable you to create a well-oiled machine.Read More
In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.Read More
The power couple of the year award goes to public relations and digital marketing. In today’s technology and internet-driven age, these two disciplines drive each other.Read More
This past January, brands and users on Facebook were dealt a shock – or at least a lot of confusion – when Mark Zuckerberg announced a change to the News Feed algorithm affecting what content will be favored and how. Zuckerberg’s statement opened a Pandora’s Box of questions rather than provide a concise map of exciting changes everyone can understand.Read More
At Symposia, our goal is to create conversations that change minds, to take our clients to the next level with their digital footprint. In order to do that, we apply multiple tools and techniques, including photography and videography. What many people don’t know (or do know but are not taking advantage of the opportunity) is that photo and video are some of the top marketable techniques that agencies are using today. Why is this? Because this tool gives you the opportunity to tell a story with your product, to let your audience feel something, be a part of something and see a piece of culture they couldn’t before. Digital marketing is about breaking boundaries and continuing to learn what else is out there – you never stop learning and you never stop creating. Applying photography and videography to your skill set is doing just that.Read More
Every day we drive down the highway and see dozens of local brands spending thousands of dollars a month on billboards. Although we strongly believe in the power of traditional marketing (billboards, radio, and so forth) and integrated marketing (digital marketing that intentionally intertwines with traditional marketing), we question local brands that are spending money exclusively on traditional.
Symposia Labs recently added another member to our team! We’re welcoming Riley Waugh as our new User Intent Analyst and Google Adwords Guru. We sat down with Riley and asked her a few questions about herself and her role at Symposia. Get to know Riley:Read More