Stay Connected at Calvin
My name is Nathan Pohl (Calvin ’21). Being home from school right now, I don’t miss studying for tests or the long lines in Commons. But I do miss my friends, hockey, and most importantly, making connections.
Accelerated by COVID-19, many students and alumni alike are experiencing changes when it comes to internships, job offers, and expanding our networks in general. From West Michigan and beyond, it’s so important that we continue to grow in both our personal and professional worlds.
As a student and intern focused in marketing, development, and strategy, I’m always looking to expand my knowledge. With education being one of Symposia’s core values, we’re dedicated to sharing knowledge and resources, and we want to continue this into the greater Calvin marketing network.
With that in mind, we are officially kicking off the Calvin Marketing Professional Network group!
We have three goals for this group:
1. Connect alumni and students in the marketing space to unite organizations with potential interns, help students find opportunities, and simply make new connections.
2. Share marketing stories of alumni and students, their experiences, how they’ve grown, and how they’re making a positive impact in the world.
3. Strengthen the Calvin University professional marketing community by sharing tools, tips, and resources from experience in the industry to grow as individuals and increase our impact.
Will you join us?
To start, connect with our LinkedIn group!
We’re excited to announce our first event, and we’ll also be sharing information on how potential interns and organizations can connect for the very first time.
I’m excited to watch this group grow as we grow and thrive as marketing professionals.
Rachel Mills joins us for our first episode of the #ContinueChange video podcast series to dive deeper into the importance of donor personas. Rachel is a respected and certified West Michigan nonprofit consultant and has been featured in Yahoo Finance, The Chronicle of Philanthropy, Nonprofit Pro, Nonprofit Times, PRWeb, MLive, and the Washington Business Journal.
She discusses how creating messaging that fits into the donor’s world humanizes core groups of your nonprofit’s ideal audience. We are excited to share her timely insights with you!
- Considering the conversion funnel
- Leveraging Google AdWords, Facebook, Instagram, and LinkedIn Advertising
- Utilizing CRM and email automations.
- A/B testing using user data
- Tips for improving analytics tracking
- Creating content that actually matters
- Google Mobile-Friendly Test– 85% of adult users want to interact with sites on their mobile device. Prevent user bounce rates by checking that your website is mobile-friendly. This not only affects a user experience but also will affect the site’s SEO ranking.
- CallRail– Track phone calls to measure conversions from your search, digital, and offline marketing campaigns. Tools like CallRail also allow you to record and transcribe conversations.
- Google Data Studio– A visual representation tool that allows you to track your key KPI’s and ROI’s. Metrics can be pulled in from various sources like website data, PPC campaigns, organic social media metrics, CRM data, email automation metrics, and more.
- Google Tag Manager– GTM allows you to quickly and easily update measurement codes on your website or mobile app. Once the the GTM code has been added to your website, you can easily deploy analytics, measurement tag configurations, and add triggers that cause the tag to fire when an event occurs.
- Google Analytics– Better understand the users coming to your website. Answer questions like
- How many people visit my website?
- What marketing tactics drive the most traffic to my website?
- Which pages on my website are the most popular?
- How many visitors have I converted into leads or customers?
- Where did my converting visitors come from and go on my website?
- Text Messaging Automation Platforms
- Google Optimize– Test variants on webpages to see how they perform against the current web page.
- Apollo.io– Email scraping software that can help sales teams build lists. Apollo.io provides prospect names, email addresses, phone numbers, LinkedIn profiles, and more!