A Manifesto for 2020 and Beyond

The last few years have seen our growth go from slow and steady to fast and explosive. This is the aspiration of all marketing agencies. But – managing the challenges that come with this kind of expansion presents a string of hurdles. Traditionally, our ability to generate transformation and achieve remarkable results is the benchmark… Read more »

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Symposia + Hope: Digital Marketing Bootcamp

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Elliot Talen is the Director of Sales and Marketing for Leisure Living Management in Grand Rapids. The company is a senior housing provider in a growing industry. Elliot says the increased competition means that they have to be able to share their story more broadly with people who need their services.

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Why Marketing?: Elliot Talen of Leisure Living Management

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Elliot Talen is the Director of Sales and Marketing for Leisure Living Management in Grand Rapids. The company is a senior housing provider in a growing industry. Elliot says the increased competition means that they have to be able to share their story more broadly with people who need their services.

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Why Marketing?: Mike Stock of Evoqua Water Technologies

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. After holding almost every role in marketing, from graphic designer to information architect to writer, Mike Stock is currently the Marketing Specialist at Evoqua Water Technologies. In this position he creates and manages highly targeted campaigns. Mike believes that… Read more »

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Why Marketing?: Katrina Danko of Gilmore Collection

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Katrina Danko has a background in public relations, social media, and content creation. Her experience spans industries and organizational sizes, from agencies to small businesses, startups and large corporations. She currently works for the Gilmore Collection as their Public… Read more »

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Why Marketing?: Lina Lintemuth of The Right Place

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Lina Lintemuth is the Digital Marketing Coordinator for The Right Place, an economic development organization in Grand Rapids, Michigan. The Right Place has been serving the industry for over 30 years, but it is still a closed space that… Read more »

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Getting To Know Seth Getz

While trying to get to know Seth Getz, the best way he could summarize his journey was, “There are many strange and diverse things in my background. When I tell some of them, I typically get looks of disbelief.” It may not have been a traditional career (or life) path, but it sure is an… Read more »

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Why Marketing?: Hillary Hovinga of Greater Ottawa County United Way

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Hillary Hovinga has been a marketing professional in many different industries. She has worked in banking, travel, non-profit, and for herself as an entrepreneur. With her experience, Hillary understands the importance of marketing across industries. Marketing helps organizations deliver… Read more »

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