Why Marketing?: Amanda Stevenson of Versiti

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Amanda Stevenson works in content creation for Versiti Blood Center of Michigan. Versiti is a leader in innovative blood health solutions. They integrate science, medicine, and service to improve patient outcomes and reduce the cost of care for hospitals…. Read more »

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Why Marketing?: Ben Risinger, Communications Professor

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Ben Risinger has been working in the marketing industry since 2000. As a marketing and communications professional, Ben knows firsthand why marketing today is more important than ever. When you understand the value of the service or product or… Read more »

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Growing and Learning In Our Digital Age

Sometimes you get thrown into something and think, maybe this is the future. Digital media is EVERYWHERE today and it fits right in with communications, public relations, and marketing. I have been in the communications industry since 2000 and when I graduated from college I was still faxing press releases and information to the media…. Read more »

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Why Marketing?: Shannon Warren of Flow-Rite Controls

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Shannon is a marketing specialist on a team of 50+ at Flow-Rite Controls. Flow-Rite provides unique and useful solutions for customers by designing, manufacturing, and marketing fluid control devices.  Shannon spoke with us about the challenges the manufacturing industry… Read more »

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Why Marketing?: CJ DeVries of GR Now

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. GR Now is the go-to place for keeping up with all things Grand Rapids. For the latest on events, restaurants, and entertainment in GR, check out their website or join the 70,000+ community on their Facebook page. CJ DeVries,… Read more »

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Why Marketing?: Beth DeVries of Greenridge Realty

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Beth DeVries is the Director of Marketing for Greenridge Realty. Founded in Grand Rapids in 1980, Greenridge Realty currently has 20+ business locations and 450+ agents. Their main objective is to inform, guide and look after the best interests… Read more »

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An Intern’s Perspective: The Challenges College Business Programs Face in a World Driven by Digital Transformation

Before interning at Symposia, I had a very limited perspective about what digital marketing entails. Beyond social media advertising, digital marketing also includes: search engine optimization, PPC (pay per click advertising), content marketing, marketing automation, email marketing, online PR, and more. After stepping outside of a classroom, I found that much of this was new… Read more »

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