2020 Trends in Digital Marketing

Twenty-twenty. It sounds futuristic. In this industry, we see trends and technologies evolving at rapid speed. And with our commitment to education and creating “conversations that change minds,” Symposia has been eager to share with you some of the top digital marketing trends to watch as your organization launches rapid-fire into 2020. Influencer Marketing SEO… Read more »

Read More

Peachwave Case Study

This case study explains how Symposia helped Peachwave Frozen Yogurt & Gelato, a licensee model business, generate qualified leads for potential store owners through strategic Facebook ad campaigns, email automations, and optimization of their website and sales funnel. Obstacle Peachwave Frozen Yogurt & Gelato is a North American brand providing high-quality products using fresh ingredients… Read more »

Read More

A Manifesto for 2020 and Beyond

The last few years have seen our growth go from slow and steady to fast and explosive. This is the aspiration of all marketing agencies. But – managing the challenges that come with this kind of expansion presents a string of hurdles. Traditionally, our ability to generate transformation and achieve remarkable results is the benchmark… Read more »

Read More

Symposia + Hope: Digital Marketing Bootcamp

One of Symposia’s core values is education. When we work with anyone – whether client, student, or public – we’re devoted to walking alongside you to teach the skills and knowledge that will create meaningful results. Over the last few years, Symposia has been hosting educational sessions and webinars, offering strategy sessions, providing learning opportunities for interns, and more recently, building a digital classroom. We’re always looking for ways that we can not only grow as digital marketing professionals, but also pay it forward and share our knowledge with others.

Read More

Why Marketing?: Elliot Talen of Leisure Living Management

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Elliot Talen is the Director of Sales and Marketing for Leisure Living Management in Grand Rapids. The company is a senior housing provider in a growing industry. Elliot says the increased competition means that they have to be able to share their story more broadly with people who need their services.

Read More

Why Marketing?: Mike Stock of Evoqua Water Technologies

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. After holding almost every role in marketing, from graphic designer to information architect to writer, Mike Stock is currently the Marketing Specialist at Evoqua Water Technologies. In this position he creates and manages highly targeted campaigns. Mike believes that… Read more »

Read More

Why Marketing?: Katrina Danko of Gilmore Collection

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Katrina Danko has a background in public relations, social media, and content creation. Her experience spans industries and organizational sizes, from agencies to small businesses, startups and large corporations. She currently works for the Gilmore Collection as their Public… Read more »

Read More

Why Marketing?: Lina Lintemuth of The Right Place

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Lina Lintemuth is the Digital Marketing Coordinator for The Right Place, an economic development organization in Grand Rapids, Michigan. The Right Place has been serving the industry for over 30 years, but it is still a closed space that… Read more »

Read More