There are many situations in our professional lives when we choose to hold our cards close: A client keeping the hard numbers of their budget to themselves, a contractor omitting certain work they’ve done due to a contractual gray area, an agency vetting a lead by aiming high in a quote for services. These situations… Read more »
My wife and I have two cats that we love a little bit more than we maybe should. I always blame it on the fact that we don’t have kids. Don’t worry – we’re not dressing them up in cute little costumes or anything that crazy, but we for sure love these two little animals…. Read more »
You’re a tool. And we are not talking about the proverbial cog-in-the-wheel. You are a unique blend of skills, values, abilities and traits. In the world of leadership, the most important and valuable resource is the self. You alone have access to your inherent potential and power. Who you are is how you lead. Yet,… Read more »
Every week, we speak with marketing and social media managers who struggle to convince their leadership that spending money on social media marketing is not only worthwhile, but vital to the growth and success of their brand. They share their discouragement in not reaching as many people as they should and could be.
Welcome to Symposia Labs’ Whiteboard Fridays! In episode 1, we explore website contact forms and some tips to maximize their use on your website. Have questions? Drop us a line. The Basics How does the form look? Does it match the look and feel of your website? Make sure the form is legible! Make… Read more »
Your business is a functioning machine. Think of your strategy as its blueprint. Creating a digital marketing strategy requires understanding the pieces that hold it all together. Knowing your sales funnel, mapping your customer’s journey, using your budget wisely – these will enable you to create a well-oiled machine. Developed from real experience, this in… Read more »
In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad…
The power couple of the year award goes to public relations and digital marketing. In today’s technology and internet-driven age, these two disciplines drive each other. Digital activity largely relies on Search Engine Optimization (SEO). Basically, if you want your website to be visible to your intended audience, you have to have an understanding of… Read more »
This past January, brands and users on Facebook were dealt a shock – or at least a lot of confusion – when Mark Zuckerberg announced a change to the News Feed algorithm affecting…
