Symposia Labs recently added another member to our intern team! We’re welcoming Julia Schwark as one of our newest digital marketing interns. We sat down with Julia and asked her a few questions about herself and her role at Symposia. Tell us a little about your background. My name is Julia Schwark, and I am… Read more »
When I first started in the field of digital marketing (we just called it social media marketing back then), I was a lone wolf. Growing up as an only child, I found that a natural place to be. Me. Myself. I. But then a vision started to unfold. I came to understand that if I… Read more »
….. Do you see what I just did there? If you’re familiar with the Enneagram I hope you appreciate the irony, or if you’re still fuzzy or new to the conversation, then I invite you to read along. Yes, the Enneagram can be confusing, and at times feels like a secret language. People who know… Read more »
No Time For Introspection We didn’t have time for it. Our plate was more than full. We were onboarding new clients, defining new roles, a hiring campaign (oh, and moving into a new office) all while approaching the holidays. We just didn’t have time for it. But sometimes that’s the perfect time. As Symposia approached… Read more »
The Strange & Confusing World of Attribution Has there ever been a time where you are combing through your Google Analytics numbers and you notice that your direct traffic seems far higher than any of the other traffic coming to your website? I know it has happened to me on plenty of occasions; and before… Read more »
A Startup’s Growing Pains As I stood on the deck surrounding the small indoor lap pool with 7 of my coworkers, reading off notes about job roles marked up on poster board, the spring of 2014 flashed in my mind. That was when I met Tim Haines. He was a consultant who was tasked, in… Read more »
How to Use Dynamic Creative Ads on Facebook If you run an e-commerce store or if you like doing a lot of testing when it comes to advertising, Dynamic Creative Ads are the way to go. If you have used a tool, such as AdEspresso for example, you are aware of the multiple creatives they… Read more »
Tender, juicy and flavorful. Custom cuts. Thigh meat. Bone-in or boneless. I was recently tasked with writing about products for a meat supplier. I wrote about filets and flavors with language implying in-depth and first-hand knowledge of Western culture’s favorite protein. I love writing and I loved writing this. I ate it up, so to… Read more »
“Where do I start?” is a common question heard among the ranks of would-be entrepreneurs and small-to-medium businesses. Although many believe that a business plan or strategy is the place to start, these documents outline actions that should only be created after you’ve identified your purpose. A purpose is an individual’s or organization’s reason for… Read more »
