Welcome to Symposia Labs’ Whiteboard Fridays! In episode 1, we explore website contact forms and some tips to maximize their use on your website. Have questions? Drop us a line. The Basics How does the form look? Does it match the look and feel of your website? Make sure the form is legible! Make… Read more »
Your business is a functioning machine. Think of your strategy as its blueprint. Creating a digital marketing strategy requires understanding the pieces that hold it all together. Knowing your sales funnel, mapping your customer’s journey, using your budget wisely – these will enable you to create a well-oiled machine. Developed from real experience, this in… Read more »
In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad…
The power couple of the year award goes to public relations and digital marketing. In today’s technology and internet-driven age, these two disciplines drive each other. Digital activity largely relies on Search Engine Optimization (SEO). Basically, if you want your website to be visible to your intended audience, you have to have an understanding of… Read more »
This past January, brands and users on Facebook were dealt a shock – or at least a lot of confusion – when Mark Zuckerberg announced a change to the News Feed algorithm affecting…
At Symposia, our goal is to create conversations that change minds, to take our clients to the next level with their digital footprint. In order to do that, we apply multiple tools and…
The power couple of the year award goes to public relations and digital marketing. In today’s technology and internet-driven age, these two disciplines drive each other…
Symposia Labs recently added another member to our team! We’re welcoming Riley Waugh as our new User Intent Analyst and Google Adwords Guru. We sat down with Riley and…
This Case Study shows how MaxOne, a start-up company built for athletic coaches, utilized Facebook Ads and Email Automations to get in front of the right people and generate Free Trial Registrations. The Story MaxOne, a sports-based startup in the SaaS (Software as a Service) industry is looking to change the lives of Varsity Coaches across… Read more »
