Everyone knows the pain. Sometimes clients unknowingly interfere with the design process. It’s not their fault, and design is just one of those things that not everyone understands. But it can cause for a difficult interaction between designer and client. “Can you put that above the fold?” “Why is the type so small?” “It’s not… Read more »
Note: A version of this post was originally published on 10/24/2016. Digital changes daily, so we updated this post for 2019. Flimsy digital marketing agencies aren’t always easy to recognize. They come decorated with empty buzzwords, unbacked methods, or senseless deliverables. Yes, you want followers. But you need customers. Yes, you hire agencies for their… Read more »
There are times in our professional lives when we choose to hold our cards close: a client keeping the hard numbers of their budget to themselves, an agency vetting a lead by aiming high in a quote for services. These situations are common and have strategic reasoning. Then there are other situations, such as an… Read more »
My wife and I have two cats that we love a little bit more than we maybe should. I always blame it on the fact that we don’t have kids. Don’t worry – we’re not dressing them up in cute little costumes or anything that crazy, but we for sure love these two little animals…. Read more »
You’re a tool. And we are not talking about the proverbial cog-in-the-wheel. You are a unique blend of skills, values, abilities and traits. In the world of leadership, the most important and valuable resource is the self. You alone have access to your inherent potential and power. Who you are is how you lead. Yet,… Read more »
Every week, we speak with marketing and social media managers who struggle to convince their leadership that spending money on social media marketing is not only worthwhile, but vital to the growth and success of their brand. They share their discouragement in not reaching as many people as they should and could be.
Welcome to Symposia Labs’ Whiteboard Fridays! In episode 1, we explore website contact forms and some tips to maximize their use on your website. Have questions? Drop us a line. The Basics How does the form look? Does it match the look and feel of your website? Make sure the form is legible! Make… Read more »
Your business is a functioning machine. Think of your strategy as its blueprint. Creating a digital marketing strategy requires understanding the pieces that hold it all together. Knowing your sales funnel, mapping your customer’s journey, using your budget wisely – these will enable you to create a well-oiled machine. Developed from real experience, this in… Read more »
In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad…
