Getting to Know Jake Bradford

The month of September has been busy for the Symposia Labs family! We recently welcomed Jake Bradford to the team as our Senior Graphic Designer while we bid a fond farewell to Ashley Navarre, our former graphic designer, as she started her new job in Colorado. We sat down with Jake and asked him a… Read more »

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Leaving Technology Behind

During the first part of summer 2017, I was able to participate in a two-month study abroad term in western Europe. Words cannot describe how excited I was to be there and experience a culture entirely different from my own. However, my excitement and awe for Europe will not be the focus of my writing… Read more »

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Making Design a Priority

All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills… Read more »

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Tips and Tools for Tracking Social PPC

We are now in the era of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales. (There is a lot to digest in… Read more »

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Designing for a Mobile Landscape

It’s no secret that people spend hours a day on their phones. Of Facebook’s 1.15 billion daily active users, 56.5% log in only on a mobile device. With information being displayed on small screens, designing clear content for an easy experience is crucial. A major challenge many companies face is their customers’ aversion to commitment. Until they have… Read more »

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