Tips and Tools for Tracking Social PPC

We are now in the era of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales. (There is a lot to digest in… Read more »

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Designing for a Mobile Landscape

It’s no secret that people spend hours a day on their phones. Of Facebook’s 1.15 billion daily active users, 56.5% log in only on a mobile device. With information being displayed on small screens, designing clear content for an easy experience is crucial. A major challenge many companies face is their customers’ aversion to commitment. Until they have… Read more »

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Letter to My Younger Self

Dear 15-year-old Tim, You’ve probably locked yourself in your room again to play Roller Coaster Tycoon until 3:00 AM. Take heart! You have purpose. Someday you’ll start your own business and discover a passion that will be the perfect combination of technology, sociology, and education. On your way there, please remember a few things: Don’t… Read more »

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