I’m new to the agency side of this industry, but I’ve held various marketing positions over the last several years as the world of new media has grown up around me. In fact, I have vivid memories of starting the first Facebook page for my non-profit employer and taking the steps to work with Facebook… Read more »
All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills… Read more »
We are now in the era of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales. (There is a lot to digest in… Read more »
As Ian Malcolm said in Jurassic Park, “…your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” Surely we aren’t speaking of toying with evolution here, but it feels accurate. “We should obviously be on Facebook, right?” The answer is projected as the question is… Read more »
[Originally in an onboarding email] Welcome aboard! A few pieces of encouragement and advice as you head into your first full week: You’ll do a million different things – and there are lessons in all of them. Even the most mundane tasks will come in handy somewhere down the road. If starting my own business… Read more »
It’s no secret that people spend hours a day on their phones. Of Facebook’s 1.15 billion daily active users, 56.5% log in only on a mobile device. With information being displayed on small screens, designing clear content for an easy experience is crucial. A major challenge many companies face is their customers’ aversion to commitment. Until they have… Read more »
When you hear the word intern, what are the first words that come to your mind? Busy work, coffee runs, unpaid hours, paperwork filing, grunt work, lowest on the totem pole, etc.? Without further knowledge of the company an intern is working for, these are all safe to assume apply. However, none of these apply… Read more »
The never ending debate of Creative vs. Data is a rabbit hole many of us have found ourselves headed down. Clashing opinions can turn to noise as you look for that one true answer to this ongoing question. From my experience, the reason why this answer seems elusive is because it may not exist. I’m… Read more »
Dear 15-year-old Tim, You’ve probably locked yourself in your room again to play Roller Coaster Tycoon until 3:00 AM. Take heart! You have purpose. Someday you’ll start your own business and discover a passion that will be the perfect combination of technology, sociology, and education. On your way there, please remember a few things: Don’t… Read more »
