….. Do you see what I just did there? If you’re familiar with the Enneagram I hope you appreciate the irony, or if you’re still fuzzy or new to the conversation, then I invite you to read along. Yes, the Enneagram can be confusing, and at times feels like a secret language. People who know… Read more »
No Time For Introspection We didn’t have time for it. Our plate was more than full. We were onboarding new clients, defining new roles, a hiring campaign (oh, and moving into a new office) all while approaching the holidays. We just didn’t have time for it. But sometimes that’s the perfect time. As Symposia approached… Read more »
The Strange & Confusing World of Attribution Has there ever been a time where you are combing through your Google Analytics numbers and you notice that your direct traffic seems far higher than any of the other traffic coming to your website? I know it has happened to me on plenty of occasions; and before… Read more »
A Startup’s Growing Pains As I stood on the deck surrounding the small indoor lap pool with 7 of my coworkers, reading off notes about job roles marked up on poster board, the spring of 2014 flashed in my mind. That was when I met Tim Haines. He was a consultant who was tasked, in… Read more »
How to Use Dynamic Creative Ads on Facebook If you run an e-commerce store or if you like doing a lot of testing when it comes to advertising, Dynamic Creative Ads are the way to go. If you have used a tool, such as AdEspresso for example, you are aware of the multiple creatives they… Read more »
Tender, juicy and flavorful. Custom cuts. Thigh meat. Bone-in or boneless. I was recently tasked with writing about products for a meat supplier. I wrote about filets and flavors with language implying in-depth and first-hand knowledge of Western culture’s favorite protein. I love writing and I loved writing this. I ate it up, so to… Read more »
“Where do I start?” is a common question heard among the ranks of would-be entrepreneurs and small-to-medium businesses. Although many believe that a business plan or strategy is the place to start, these documents outline actions that should only be created after you’ve identified your purpose. A purpose is an individual’s or organization’s reason for… Read more »
Everyone knows the pain. Sometimes clients unknowingly interfere with the design process. It’s not their fault, and design is just one of those things that not everyone understands. But it can cause for a difficult interaction between designer and client. “Can you put that above the fold?” “Why is the type so small?” “It’s not… Read more »
Note: A version of this post was originally published on 10/24/2016. Digital changes daily, so we updated this post for 2019. Flimsy digital marketing agencies aren’t always easy to recognize. They come decorated with empty buzzwords, unbacked methods, or senseless deliverables. Yes, you want followers. But you need customers. Yes, you hire agencies for their… Read more »
