Making Design a Priority

All marketing campaigns include a design element, so companies planning a campaign should not leave the design for last. Designers can help achieve marketing success through creative efforts in every step of the process. Marketing is more successful when the design approach is strong, relatable, and focused. Leverage the creative process, as well as the knowledge and skills… Read more »

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Tips and Tools for Tracking Social PPC

We are now in the era of mending relationships between marketing, upper management, and sales. It comes down to one simple factor — data. Trackable, insightful data is finally a reality. Digital marketing has become a full-fledged industry, using reportable data to completely overhaul both marketing and sales. (There is a lot to digest in… Read more »

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Designing for a Mobile Landscape

It’s no secret that people spend hours a day on their phones. Of Facebook’s 1.15 billion daily active users, 56.5% log in only on a mobile device. With information being displayed on small screens, designing clear content for an easy experience is crucial. A major challenge many companies face is their customers’ aversion to commitment. Until they have… Read more »

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Letter to My Younger Self

Dear 15-year-old Tim, You’ve probably locked yourself in your room again to play Roller Coaster Tycoon until 3:00 AM. Take heart! You have purpose. Someday you’ll start your own business and discover a passion that will be the perfect combination of technology, sociology, and education. On your way there, please remember a few things: Don’t… Read more »

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