Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Amanda Stevenson works in content creation for Versiti Blood Center of Michigan. Versiti is a leader in innovative blood health solutions. They integrate science, medicine, and service to improve patient outcomes and reduce the cost of care for hospitals…. Read more »
Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Ben Risinger has been working in the marketing industry since 2000. As a marketing and communications professional, Ben knows firsthand why marketing today is more important than ever. When you understand the value of the service or product or… Read more »
Sometimes you get thrown into something and think, maybe this is the future. Digital media is EVERYWHERE today and it fits right in with communications, public relations, and marketing. I have been in the communications industry since 2000 and when I graduated from college I was still faxing press releases and information to the media…. Read more »
Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Shannon is a marketing specialist on a team of 50+ at Flow-Rite Controls. Flow-Rite provides unique and useful solutions for customers by designing, manufacturing, and marketing fluid control devices. Shannon spoke with us about the challenges the manufacturing industry… Read more »
Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. GR Now is the go-to place for keeping up with all things Grand Rapids. For the latest on events, restaurants, and entertainment in GR, check out their website or join the 70,000+ community on their Facebook page. CJ DeVries,… Read more »
Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Beth DeVries is the Director of Marketing for Greenridge Realty. Founded in Grand Rapids in 1980, Greenridge Realty currently has 20+ business locations and 450+ agents. Their main objective is to inform, guide and look after the best interests… Read more »
Writing has consistently been something I enjoy, but I never considered that to be a path worth pursuing for my career. I am studying business, which I always associated more with numbers and dollar signs rather than words and content creation. However, after starting my internship at Symposia and getting the opportunity to work with… Read more »
Life at a digital marketing agency can get rather hectic. With a growing team, schedules constantly changing, and new projects always on the horizon, it can be easy to get lost in the mix. With so much activity going on, I have found that there are two keys needed in order to balance the chaos,… Read more »
Before interning at Symposia, I had a very limited perspective about what digital marketing entails. Beyond social media advertising, digital marketing also includes: search engine optimization, PPC (pay per click advertising), content marketing, marketing automation, email marketing, online PR, and more. After stepping outside of a classroom, I found that much of this was new… Read more »
