Writing has consistently been something I enjoy, but I never considered that to be a path worth pursuing for my career. I am studying business, which I always associated more with numbers and dollar signs rather than words and content creation. However, after starting my internship at Symposia and getting the opportunity to work with… Read more »
Life at a digital marketing agency can get rather hectic. With a growing team, schedules constantly changing, and new projects always on the horizon, it can be easy to get lost in the mix. With so much activity going on, I have found that there are two keys needed in order to balance the chaos,… Read more »
Before interning at Symposia, I had a very limited perspective about what digital marketing entails. Beyond social media advertising, digital marketing also includes: search engine optimization, PPC (pay per click advertising), content marketing, marketing automation, email marketing, online PR, and more. After stepping outside of a classroom, I found that much of this was new… Read more »
Symposia Labs recently added another member to our intern team! We’re welcoming Julia Schwark as one of our newest digital marketing interns. We sat down with Julia and asked her a few questions about herself and her role at Symposia. Tell us a little about your background. My name is Julia Schwark, and I am… Read more »
When I first started in the field of digital marketing (we just called it social media marketing back then), I was a lone wolf. Growing up as an only child, I found that a natural place to be. Me. Myself. I. But then a vision started to unfold. I came to understand that if I… Read more »
….. Do you see what I just did there? If you’re familiar with the Enneagram I hope you appreciate the irony, or if you’re still fuzzy or new to the conversation, then I invite you to read along. Yes, the Enneagram can be confusing, and at times feels like a secret language. People who know… Read more »
No Time For Introspection We didn’t have time for it. Our plate was more than full. We were onboarding new clients, defining new roles, a hiring campaign (oh, and moving into a new office) all while approaching the holidays. We just didn’t have time for it. But sometimes that’s the perfect time. As Symposia approached… Read more »
The Strange & Confusing World of Attribution Has there ever been a time where you are combing through your Google Analytics numbers and you notice that your direct traffic seems far higher than any of the other traffic coming to your website? I know it has happened to me on plenty of occasions; and before… Read more »
A Startup’s Growing Pains As I stood on the deck surrounding the small indoor lap pool with 7 of my coworkers, reading off notes about job roles marked up on poster board, the spring of 2014 flashed in my mind. That was when I met Tim Haines. He was a consultant who was tasked, in… Read more »
