Growing and Learning In Our Digital Age

Sometimes you get thrown into something and think, maybe this is the future. Digital media is EVERYWHERE today and it fits right in with communications, public relations, and marketing. I have been in the communications industry since 2000 and when I graduated from college I was still faxing press releases and information to the media…. Read more »

Read More

An Intern’s Perspective: The Challenges College Business Programs Face in a World Driven by Digital Transformation

Before interning at Symposia, I had a very limited perspective about what digital marketing entails. Beyond social media advertising, digital marketing also includes: search engine optimization, PPC (pay per click advertising), content marketing, marketing automation, email marketing, online PR, and more. After stepping outside of a classroom, I found that much of this was new… Read more »

Read More

Two Failures In Leadership

When I first started in the field of digital marketing (we just called it social media marketing back then), I was a lone wolf. Growing up as an only child, I found that a natural place to be. Me. Myself. I. But then a vision started to unfold. I came to understand that if I… Read more »

Read More