A Manifesto for 2020 and Beyond

The last few years have seen our growth go from slow and steady to fast and explosive. This is the aspiration of all marketing agencies. But – managing the challenges that come with this kind of expansion presents a string of hurdles. Traditionally, our ability to generate transformation and achieve remarkable results is the benchmark… Read more »

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Symposia + Hope: Digital Marketing Bootcamp

One of Symposia’s core values is education. When we work with anyone – whether client, student, or public – we’re devoted to walking alongside you to teach the skills and knowledge that will create meaningful results. Over the last few years, Symposia has been hosting educational sessions and webinars, offering strategy sessions, providing learning opportunities for interns, and more recently, building a digital classroom. We’re always looking for ways that we can not only grow as digital marketing professionals, but also pay it forward and share our knowledge with others.

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Growing and Learning In Our Digital Age

Sometimes you get thrown into something and think, maybe this is the future. Digital media is EVERYWHERE today and it fits right in with communications, public relations, and marketing. I have been in the communications industry since 2000 and when I graduated from college I was still faxing press releases and information to the media…. Read more »

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An Intern’s Perspective: The Challenges College Business Programs Face in a World Driven by Digital Transformation

Before interning at Symposia, I had a very limited perspective about what digital marketing entails. Beyond social media advertising, digital marketing also includes: search engine optimization, PPC (pay per click advertising), content marketing, marketing automation, email marketing, online PR, and more. After stepping outside of a classroom, I found that much of this was new… Read more »

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Two Failures In Leadership

When I first started in the field of digital marketing (we just called it social media marketing back then), I was a lone wolf. Growing up as an only child, I found that a natural place to be. Me. Myself. I. But then a vision started to unfold. I came to understand that if I… Read more »

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