Why Marketing?: Lucy Blair of Calhoun County Government

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Lucy Blair is the communications manager for Calhoun County Government. Located midway between Chicago and Detroit, Calhoun County Government in southern Michigan connects with its community and visitors through digital marketing tools including social media and email automation. “Marketing,… Read more »

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Why Marketing?: Vanessa Kroepsch of Fox Motors

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Vanessa Kroepsch is a digital marketing analyst with Fox Motors, an auto dealership with 50 locations. Because the digital world is rapidly changing, Vanessa finds that “continuous education is very valuable.” Not only for digital marketers but also for… Read more »

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Why Marketing?: Bri Lynn of Ready For School

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Bri Lynn is a project coordinator with Ready For School, a West Michigan community initiative. Ready For School works to ensure that every child enters kindergarten prepared to succeed by equipping parents through integrated support of the Holland/Zeeland/Hamilton communities…. Read more »

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Why Marketing?: Chandler Karadsheh of Axios HR

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Chandler Karadsheh is a marketing manager with Grand Rapids-based Axios HR, part of Staffing Inc. and Axios Professional Recruiting. Axios HR helps mid-size businesses reach their human resource goals with smart strategies, proactive advice, and a partnership mentality. Chandler… Read more »

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Why Marketing?: Bob Kreter of Dégagé Ministries

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Bob Kreter is the marketing director with Dégagé Ministries, a West Michigan nonprofit offering help and hope to homeless and disadvantaged individuals in the Grand Rapids community. In his 35 years of experience in the marketing industry, Bob has… Read more »

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Why Marketing?: Lily Nguyen of Eidex

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Lily Nguyen is a marketing manager with Eidex Insights, a Grand Rapids-based data analytics firm. Eidex equips school leaders with software and support services that help them with insights to stimulate decisions. Marketing is fundamental to building a strong… Read more »

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Why Marketing?: Amanda Stevenson of Versiti

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Amanda Stevenson works in content creation for Versiti Blood Center of Michigan. Versiti is a leader in innovative blood health solutions. They integrate science, medicine, and service to improve patient outcomes and reduce the cost of care for hospitals…. Read more »

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Why Marketing?: Ben Risinger, Communications Professor

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Ben Risinger has been working in the marketing industry since 2000. As a marketing and communications professional, Ben knows firsthand why marketing today is more important than ever. When you understand the value of the service or product or… Read more »

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Why Marketing?: Shannon Warren of Flow-Rite Controls

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Shannon is a marketing specialist on a team of 50+ at Flow-Rite Controls. Flow-Rite provides unique and useful solutions for customers by designing, manufacturing, and marketing fluid control devices.  Shannon spoke with us about the challenges the manufacturing industry… Read more »

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