Why Marketing?: Amanda Stevenson of Versiti

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Amanda Stevenson works in content creation for Versiti Blood Center of Michigan. Versiti is a leader in innovative blood health solutions. They integrate science, medicine, and service to improve patient outcomes and reduce the cost of care for hospitals…. Read more »

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Why Marketing?: Ben Risinger, Communications Professor

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Ben Risinger has been working in the marketing industry since 2000. As a marketing and communications professional, Ben knows firsthand why marketing today is more important than ever. When you understand the value of the service or product or… Read more »

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Why Marketing?: Shannon Warren of Flow-Rite Controls

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. Shannon is a marketing specialist on a team of 50+ at Flow-Rite Controls. Flow-Rite provides unique and useful solutions for customers by designing, manufacturing, and marketing fluid control devices.  Shannon spoke with us about the challenges the manufacturing industry… Read more »

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Why Marketing?: CJ DeVries of GR Now

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing. GR Now is the go-to place for keeping up with all things Grand Rapids. For the latest on events, restaurants, and entertainment in GR, check out their website or join the 70,000+ community on their Facebook page. CJ DeVries,… Read more »

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