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#ContinueChange Podcast Series Episode 12: Making the Most Through Digital Curation

November 10, 2020

As a public venue that closed for 83 days due to COVID-19 restrictions, Frederik Meijer Gardens staff had to use their creativity when it comes to events and keeping former in-person visitors engaged with their organization. Director of Communications John VanderHaagen discusses how his team managed successful social media channels, set up accessible 24/7 livestreams, led virtual events, managed membership & engagement, transformed their yearly fundraiser into a week-long event, marketed the venue’s public reopening, and more.