Marketing fact: video is the best branding medium to capture emotion and will eventually be the medium with the highest return for your investment.
If you believe the story of your nonprofit and its clients are emotionally powerful, you’ll want to hear what Eric Dimmick, owner and creative director at Ozone Films in Grand Rapids, had to say on our #ContinueChange video podcast about why your nonprofit leadership should make the mindset shift toward video.
“Photos are beautiful and great for one-off type content, but there is no better medium than video to convey the entire essence of a human and the emotion behind them . . . Even if you don’t have the right talent, the raw moments convey even more.”