The ongoing pandemic is revealing a marketing revolution for nonprofits.
In our latest episode of the #ContinueChange video podcast, we sat down with fundraising expert Sarah Milestone of Milestone Consulting and Events to chat about the marketing shifts she’s seeing due to the pandemic. According to Sarah, this is the smart time to expand your audience by reaching them in their living rooms.
“One of the most interesting things about this time period is everything we’ve known has been abandoned . . . What started out as an emergency backup plan for fundraising events has sort of woven its way back into a general programming need for an organization to be constantly communicating and sharing what their value is.”