How did the pandemic change marketing?
StoryBrand’s Angie Schultz can explain it in three simple sentences:
- Marketing is all about solving your audience’s story.
- But the pandemic changed their story.
- Now your problem solving needs to pivot to the new story.
“Your offering ought to solve a problem that’s standing in the way from your customers and donors getting what it is they want. What we’re seeing now in the last year is that the problem your audience is facing has changed, and when that problem pivots, the whole story pivots. So we’re telling a new story because you’re serving your audience in a new way.”