Ask yourself this important question: what were my fundraising tactics before the pandemic?
If you were comfortably honed in on your top donors before March 2020, you’re probably doing better than those who didn’t, according to Sherry Quam Taylor, nonprofit consultant and fundraising expert.
“Right now what the tension is if you hadn’t gotten comfortable with . . . putting a significant amount of time into relationships. If you haven’t done that, don’t panic, but you’ve got to start today, because those are the asks you’re going to do in 6 months, 12 months, and 24 months.”