Your marketing and your fundraising cannot function as isolated silos.
Nonprofit fund developer Elizabeth Martin joins our latest #ContinueChange podcast to discuss how your nonprofit can move forward as an integrated system.
“Sometimes I’ll see a beautiful strategic plan . . . and then I’ll look at their marketing, and their marketing is something else. They’re telling different stories on social media. They’re telling stories the marketing team is used to telling. The website is still service-orientated rather than story-orientated. Every time you shift strategy, I believe there needs to be a marketing plan to support that and a fundraising plan to support that.”