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Strategies to Convert Website Visitors and Close More Sales

May 15, 2020

Symposia’s Founder & CEO Tim Haines had the opportunity to speak at the Virtual Franchise Festival. See how your franchise can leverage these strategies to convert your website visitors and close more sales. Here’s what you’ll learn in just 30 minutes: 

  • Considering the conversion funnel
  • Leveraging Google AdWords, Facebook, Instagram, and LinkedIn Advertising
  • Utilizing CRM and email automations.
  • A/B testing using user data
  • Tips for improving analytics tracking
  • Creating content that actually matters


  • Google Mobile-Friendly Test85% of adult users want to interact with sites on their mobile device. Prevent user bounce rates by checking that your website is mobile-friendly. This not only affects a user experience but also will affect the site’s SEO ranking.
  • CallRail– Track phone calls to measure conversions from your search, digital, and offline marketing campaigns. Tools like CallRail also allow you to record and transcribe conversations.
  • Google Data Studio– A visual representation tool that allows you to track your key KPI’s and ROI’s.  Metrics can be pulled in from various sources like website data, PPC campaigns, organic social media metrics, CRM data, email automation metrics, and more.
  • Google Tag Manager– GTM allows you to quickly and easily update measurement codes on your website or mobile app. Once the the GTM code has been added to your website, you can easily deploy analytics, measurement tag configurations, and add triggers that cause the tag to fire when an event occurs.
  • Google Analytics– Better understand the users coming to your website. Answer questions like
    • How many people visit my website?
    • What marketing tactics drive the most traffic to my website?
    • Which pages on my website are the most popular?
    • How many visitors have I converted into leads or customers?
    • Where did my converting visitors come from and go on my website?
  • Text Messaging Automation Platforms
  • Google Optimize– Test variants on webpages to see how they perform against the current web page. 
  • CRM
  •– Email scraping software that can help sales teams build lists. provides prospect names, email addresses, phone numbers, LinkedIn profiles, and more!

Using some of these strategies and tools can turn your sales cycle into a lead generation machine. If you are interested in learning more we would love to connect! Click here to sign up for a free 20 minute strategy session.