When: April 25, 2019 at 8:00am – 10:30am

Where: Western Michigan University – 200 Ionia Ave SW, Grand Rapids, MI 49503

Learn how email automations can help you save time and grow your business. Curious about drip campaigns, automated responses, and how to leverage your existing database? Dive into the principles at this workshop designed for small and midsize businesses.

Event Description

Email automations not only save businesses tons of time and money, they are also extremely profitable. Our mission with this workshop is to help businesses, particularly B2B or manufacturing focused, understand the HUGE benefits email automations are designed for.

Here’s your chance to become the expert.

You’ll learn how to create an advanced email marketing plan that leverages the power of your CRM to build automated email campaigns with drips specific to each stage of your unique sales funnel.

We will cover:

  • How to power your email automations with data migration & integration using such tools as:
    • Zapier
    • Direct integration via API
    • Other options such as webhooks
    • The value of “360-degree data sync”
  • What the data layer is and what sort of information needs to pass through it
  • Use-case scenarios for businesses selling to other businesses
  • Use-case scenarios for e-commerce and retail stores
  • A/B testing opportunities and how to identify and apply them

What to know beforehand:

  • Where your email list is and how it’s organized  
  • Where email related data lives and how to extract it from those various places (such as the software programs POS, ERP, CRM, etc.)

We are really looking forward to this workshop and we hope to meet you there!

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