Emily Kraft, Pay Per Click Specialist

Symposia Labs

Emily has an extensive background in digital and joins Symposia Labs as the Pay Per Click Specialist. Get to know Emily!

What makes you excited about the work you do?
Digital advertising isn’t always a silver bullet solution, but seeing the look of relief – or excitement – on a client’s face when we figure out a strategy to solve an issue or better connect with an audience they’ve struggled to reach is extremely fulfilling.

Tell us a little about your background. 
I started my career wanting to go into print journalism, but found marketing strategy was more my passion. In my senior year at GVSU, I took a Google AdWords class before it was as commonplace in advertising as it is now. I fell in love with digital advertising at that time, and have been lucky to work in digitally driven marketing roles ever since.

What challenges have you had to overcome in your field?
Honing in on the best way to track return on investment for any advertising is always a challenge, especially with varying sales cycles across different industries.

What is important to you about the culture at Symposia Labs?
One of Symposia’s key foundations is education. I love the opportunity to learn new things about my field. It prevents getting stagnant and leads to personal development.

When you’re not killing it at digital, what do you like to do?
My friends and family are the center of my world, so any time I get to spend with them is my top priority. My husband and I love traveling and wine tastings. I’m an avid reader, movie buff, and bar trivia nerd.