Erin Macdonald, Copywriting And Communications Specialist

Symposia Labs

Erin joined the team while Symposia’s Lead Copywriter is out on maternity leave. Get to know Erin!

Tell us a little about your background. 

I began my career as a marketing assistant for an analytics company. At the time, marketing meant sales support and events. After a few months, I realized there were a few gaps in their marketing strategy. Content marketing was becoming a big thing, social media was being utilized in new ways, and emails could be segmented like never before. I took to writing, using customer intent as a way to focus my words to elicit action. I was able to implement content in my current role but I also started freelance writing and was eventually able to turn that into my sole focus. I have been focusing on content for many organizations over the past 10 years, and have recently added Symposia to my list.

What makes you excited about the work you do?

There is something new every day. It’s exciting to adopt the voice of someone else and find new ways to say things. Whether it’s writing for an email campaign or spending hours developing a client story, writing is never boring.

What challenges have you had to overcome in your field?

Learning to write as another person or as an entity was a skill I had to develop over time. It’s easy to write as Erin. It’s more difficult to become someone/thing else entirely.

What is important to you about the culture at Symposia Labs?

As someone who was thrown in to projects and had to quickly catch up, project managers are very open and collaborative. It can be tough to fill a role and ensure you’re not the wrench in the workflow. There is nothing better than working in an atmosphere that allows you to ask questions, make suggestions, and immediately feel like part of the team.

When you’re not killing it at digital, what do you like to do?

You’ll likely find me at a hockey arena being a supportive wife, raising wolves (I have two kids), reading a good book, or getting lost in the gym. But for a couple of months each year, I’ll be at the lake in Tennessee, avoiding all responsibility.