Start the
conversation.

Unsure? Let's see.

Are we a good fit?

Search

Glow up your GenZ marketing approach

August 13, 2021 | Addison Irish

My boss asked me to write a blog on how to market to Gen Z. Her first words: “I want you to do your research and read some articles”. Can you tell she’s a millennial?

Instead, I went to Twitter and Tik Tok.

Hi, my name is Addison. I’m a 19 year-old college student and I love short form content. If you’re looking to market to “kids my age”, I’d recommend you start to love it too. Here’s how:

Say less

Every word counts. It’s not that us youngins are unable to listen or understand your 12 page blogs and 55 minute Youtube videos (I mean, we binge entire seasons on Netflix in one night). But if you use 200 words when you could have used five, we will be bored.

Take this blog—it could’ve been written using only three words: “short-form content”.

On that note, my work here is done. Short, sweet, and to the point.

Show more

I could use more words but instead, I’m going to SHOW you what I mean.  Check out our TikTok highlighting internships:

@themarketinginternIs that too much to ask for #fyp #foryoupage #internship #businessmajor #thegreatresignation♬ Levitating – Dua Lipa

Want to know more? Reach out and we can talk about how you can reach me and my friends.