Start the


When: August 28, 2019 at 12:00pm – 1:00pm

Location: Lansing Brewing Company – 518 E. Shiawassee St., Lansing, MI 48912

Event Description

Most businesses have a multigenerational audience of customers or users. As millennials and their successors spend increasing time on their phones, text message response rates continue to skyrocket. Many businesses with email marketing strategies are beginning to take a hard look at whether they should also pursue SMS marketing. Together, we’ll take an honest look at its strengths, challenges, and how to create and implement a successful SMS marketing campaign.

Let’s dig in together over lunch with this “mini” version of our Summer Session series.

What we’ll cover:

  • SMS marketing challenges and how SMS compares to email marketing.
  • Platforms for building out an SMS marketing strategy.
  • Tools and resources for implementing SMS marketing campaigns.
  • Recommendations for “testing the waters” with SMS marketing.

Spend your lunch hour with us and multi-task in the best way. Just bring your laptop and your appetite. Register and we’ll save you a seat!