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When: September 11, 2019 at 12:00pm – 1:00pm

LocationLansing Brewing Company – 518 E. Shiawassee St., Lansing, MI 48912

Event Description

As a professional digital marketer, you likely spend a lot of time stressing about your target audience, your copy, your creative, and your offer. But do you know what happens when an individual from one of your marketing campaigns lands on your website? Do you know if your website doing its job when it comes to conversions?

Your potential customer’s journey should be smooth whether it’s a marketing campaign or website conversion. Don’t let a broken journey cause leaks in your sales funnel.

Let’s dig in together over lunch with this “mini” version of our Summer Session series.

What we’ll cover:

  • Examples of digital marketing campaigns where website optimization became more critical than PPC (per per click), organic, or any specific channel.
  • Five DIY tests you can run right now to troubleshoot lackluster website conversions.
  • Google Tag Manager and how to use it to understand and improve your website marketing funnels.
  • Our favorite tools for A/B split testing website pages.

Spend your lunch hour with us and multi-task in the best way. Just bring your laptop and your appetite. Register and we’ll save you a seat!