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Marketing in Manufacturing: Running a Lean Budget

September 23, 2020


Watch the Webinar

Symposia recently partnered with Marketing Consultant Betsy Grant to lead an interactive webinar on marketing in manufacturing. While Betsy is an expert in the manufacturing space, the content in this webinar can be applied to any industry!

As a marketer, are you often asked for quick results, when given a “slim-to-none” budget? In this webinar, Betsy Grant explored the marketing basics you should consider when working with a lean budget and which areas of marketing you should be investing in despite limitations, reflecting on over six years of experience working in the manufacturing industry.

Watch the webinar above or click here.

Get the Presentation

Download Betsy’s entire slide deck by clicking here: Marketing in Manufacturing Webinar

This slide deck includes the base components of a marketing plan, the most used vs. most effective marketing tools, how to build & manage your digital channels, and much more.

Poll Results

We integrated a few polls into the webinar, and here are the top answers that you may resonate with:

What is your greatest marketing roadblock in the manufacturing industry?

  1. Unable to quantify marketing efforts to sales wins
  2. Limited budget or resources
  3. Canceled or postponed events

How frequently do you revisit your marketing strategy?

  1. Quarterly
  2. Yearly
  3. Monthly

What – if any – marketing automation tools do you use?

  1. Constant Contact
  2. HubSpot
  3. Pardot (Salesforce)

What digital channels does your manufacturing organization focus on to connect with customers?

  1. Company website
  2. Social media marketing
  3. Email marketing
  4. Display ads
Interested in a conversation?
Contact Betsy ( or Tim ( today!