Watch the Webinar
Symposia recently partnered with Marketing Consultant Betsy Grant to lead an interactive webinar on marketing in manufacturing. While Betsy is an expert in the manufacturing space, the content in this webinar can be applied to any industry!
As a marketer, are you often asked for quick results, when given a “slim-to-none” budget? In this webinar, Betsy Grant explored the marketing basics you should consider when working with a lean budget and which areas of marketing you should be investing in despite limitations, reflecting on over six years of experience working in the manufacturing industry.
Watch the webinar above or click here.
Get the Presentation
Download Betsy’s entire slide deck by clicking here: Marketing in Manufacturing Webinar
This slide deck includes the base components of a marketing plan, the most used vs. most effective marketing tools, how to build & manage your digital channels, and much more.
We integrated a few polls into the webinar, and here are the top answers that you may resonate with:
What is your greatest marketing roadblock in the manufacturing industry?
- Unable to quantify marketing efforts to sales wins
- Limited budget or resources
- Canceled or postponed events
How frequently do you revisit your marketing strategy?
What – if any – marketing automation tools do you use?
What digital channels does your manufacturing organization focus on to connect with customers?
- Company website
- Social media marketing
- Email marketing
- Display ads