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When: June 19, 2019 at 12:00pm – 1:00pm

Where: Atwater Brewery in Grand Rapids – 201 Michigan Street NW, Grand Rapids, MI 49503

Event Description

LinkedIn’s advertising platform is far more robust than ever. And we don’t think your organization should miss out.

If you are targeting a B2B audience or other white-collar professionals, LinkedIn’s PPC (pay per click) platform is a particularly powerful tool you shouldn’t overlook. With recent updates to its platform including interest-based targeting and lookalike audiences, now is a great time to explore LinkedIn ads if you haven’t already!

Let’s dig in together over lunch with this “mini” version of our Summer Session series.

What we’ll cover:

  • Recent changes to LinkedIn’s ad platform that you should know.
  • Detailed examples of audience targeting and ad placement.
  • The LinkedIn Conversion Pixel.
  • Recommendations for creative content that performs well on LinkedIn.

Spend your lunch hour with us and multi-task in the best way. Just bring your laptop and your appetite. Register and we’ll save you a seat!