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Silver Lining: Small Business Grants in Times of Economic Crisis

April 2, 2020

There’s no doubt that these are tough times. Many businesses are struggling to stay afloat during an economic downturn. For some, keeping their workforce or paying rent are challenges. Fortunately, there is some hopeful news in the darkness.

Facebook and Google are both developing programs for which small businesses can apply. Globally, Facebook is offering $100 million in cash grants and ad credits, while Google is launching $340 million in ad credits.

NOTE: As of the publication of this blog post, some details are still being worked out and applications are not yet being accepted. However, we wanted to share this news with our small business friends and colleagues and point you to ways you can stay up to date as these opportunities develop.

Facebook’s Small Business Grants Program

  • SMBs (small and medium-sized businesses) can apply for this grant
  • Helps businesses keep their workforce
  • Helps cover rent and operational costs
  • As of April 2, 2020, Facebook plans to begin accepting applications in the coming weeks

Click here to sign up for updates on the launch of these grants and to find more information on Facebook’s Small Business Grants Program

Google’s Ad Credits Program for Small and Medium-sized Businesses

  • Google is offering SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across Google Ads platforms
  • Ad credits will be available to SMBs who advertise with active Google Ads accounts since the beginning of 2019
  • These accounts will be notified in the coming months through notifications within their Google Ads account (check with your digital marketing agency or staff)
  • These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube
  • Advertisers receiving ad credits will be notified in the coming months

Click here for information on Google’s Ad Credits Program Small and Medium-sized Businesses
Click here for additional resources from Google on how to navigate your business through the COVID-10 pandemic

As a digital marketing agency, our mission has always been to work closely with our clients as part of the same team. We understand the uncertainty many businesses are experiencing and the difficult or painful choices they are needing to make. The COVID-19 pandemic and economic fallout will continue to create challenges but we believe that for our businesses to survive, we must continue to look for the ways up wherever we can: helping our communities and our neighbors, supporting organizations that matter most to us, and keeping each other informed of the help that is out there.

Stay safe and stay healthy, friends.