Our Digital Marketing Strategy Session is the perfect place to begin.
Together we will review current marketing plans and specific needs, create a detailed analysis, and provide action steps, enabling you to move your business forward with a complete Digital Marketing Plan.
There's no commitment to continue working with Symposia after the you've completed the Strategy Session. We use a tried-and-true process to help you get the ball rolling.
WHAT TO BRING
Key team members
Pre-existing marketing plan
Details on past traditional and digital marketing efforts (internal and vendor-related)
Examples of ideal customers in each segment
List of any marketing applications being used (MailChimp, Constant Contact, Salesforce, etc.)
Previous year's marketing and advertising budget for both digital and print
Review past and current marketing efforts
Outline primary marketing objectives
Understand key concepts behind applicable marketing avenues as Google Adwords, SEO, Facebook advertising, Instagram advertising, and Google Analytics
Become acquainted with potential marketing tools for each category (LinkedIn search, email, CRM, social media management, etc.)
Prioritize opportunities for each customer segment based on staff time and dollars needed
Document ideas for content creation
Create working version of sales funnel, and itemize changes needed in order for lead tracking to function end-to-end
Devise list of Best Practices for you and your team
WHAT YOU WILL LEAVE WITH
A working Digital Marketing Plan
In-depth understanding of digital marketing opportunities
A detailed understanding of potential action steps for various scenarios (in-house, other vendors, etc.) specific to your business and needs
$1000 (+ $35 transaction fee)
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