Our Digital Marketing Strategy Session is the perfect place to begin.

Together we will review current marketing plans and specific needs, create a detailed analysis, and provide action steps, enabling you to move your business forward with a complete Digital Marketing Plan.

There's no commitment to continue working with Symposia after the you've completed the Strategy Session. We use a tried-and-true process to help you get the ball rolling. 

Read more below, or download a printable version here

WHAT TO BRING

Key team members

Pre-existing marketing plan

Details on past traditional and digital marketing efforts (internal and vendor-related)

Examples of ideal customers in each segment

List of any marketing applications being used (MailChimp, Constant Contact, Salesforce, etc.)

Previous year's marketing and advertising budget for both digital and print

 

GOALS  

Review past and current marketing efforts

Outline primary marketing objectives

Understand key concepts behind applicable marketing avenues as Google Adwords, SEO, Facebook advertising, Instagram advertising, and Google Analytics

Become acquainted with potential marketing tools for each category (LinkedIn search, email, CRM, social media management, etc.)

Prioritize opportunities for each customer segment based on staff time and dollars needed

Document ideas for content creation

Create working version of sales funnel, and itemize changes needed in order for lead tracking to function end-to-end

Devise list of Best Practices for you and your team

 

WHAT YOU WILL LEAVE WITH

A working Digital Marketing Plan

In-depth understanding of digital marketing opportunities

A detailed understanding of potential action steps for various scenarios (in-house, other vendors, etc.) specific to your business and needs

 

COST

$1000 (+ $35 transaction fee) 

Quantity:
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