Symposia + Hope: Digital Marketing Bootcamp
One of Symposia’s core values is education. When we work with anyone – whether client, student, or public – we’re devoted to walking alongside you to teach the skills and knowledge that will create meaningful results. Over the last few years, Symposia has been hosting educational sessions and webinars, offering strategy sessions, providing learning opportunities for interns, and more recently, building a digital classroom. We’re always looking for ways that we can not only grow as digital marketing professionals, but also pay it forward and share our knowledge with others.
In October of 2019, Symposia’s founder Tim Haines returned to his alma mater by providing Hope College students with a full day of learning. Dr. Steve VanderVeen, a business professor at Hope, brought the opportunity to his marketing students and made it possible. Outside of regular school hours, 40 dedicated juniors and seniors spent a large portion of their Saturday in another class on campus, this one put on by Symposia.
This pilot event was dubbed our “Digital Marketing Bootcamp.” The session focused on digital marketing as a whole, as well as specific and important factors relating to the industry. These topics included the digital marketing mix, user experience, website optimization, marketing personas, attribution, pay-per-click advertising, keyword research, email marketing, and more. Students were given presentations, tools, case studies, and other resources. They participated in deep dives and simulations and even had the opportunity to look at a few of Symposia’s current clients and their strategies.
Amy Dykstra, currently a junior at Hope, was one student that attended. She said that “The bootcamp was a great opportunity to learn about innovations in digital marketing that we have not learned in classes. This was helpful because we took the information we learned and applied it directly to business models we are familiar with.”
Being a recent Hope alum myself, I’m incredibly grateful for all the opportunities that I had during my time there. Amy agrees that, “Hope works hard to give students an education that prepares them for real life experiences, such as the digital marketing bootcamp.”
Although I was never able to attend an event like this as a student, I’m excited that Symposia will be hosting another session in the early spring of 2020. We’re looking forward to continuing to make meaningful connections with the Hope community as well as giving students a more in-depth look at digital marketing. This new decade will inevitably bring change and innovation to the industry, and we can’t wait to tackle those alongside students who are interested in learning.