Ann Van Heest, Digital Marketing Manager

Symposia Labs
March 7, 2018

In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.

This significant shift has been a long time coming. Digital marketing has grown up and is a legitimate response to traditional advertising channels like television and print—and for good reason: Marketers can use digital campaigns to target potential customers with more precision and heightened relevance than ever before.

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