Ben Risinger, Communications Professor

Grand Valley State University and Indiana University School of Journalism

Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.

Ben Risinger has been working in the marketing industry since 2000. As a marketing and communications professional, Ben knows firsthand why marketing today is more important than ever.

When you understand the value of the service or product or education you’re providing, digital marketing is a fantastic tool to help you connect with your audience. Today’s critical digital tools and strategies allow for precision targeting and marketing. Marketing today blends together analytics, PR and communications.

Ben believes in the importance of continuing your education in a field that is constantly evolving. His advice is to always be looking out for blogs, tweets and new trends to help you keep up.