Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Bennett Ryckman knew that a career in marketing would be his future from the moment he stepped into a marketing class in high school. In a discipline that continues to grow and evolve, he finds something new and exciting every single day.
After high school, Bennett attended Central Michigan University, promptly joined the advertising student development forum, and became an active member of the American Marketing Association. He jumped into the industry at an advertising and digital marketing agency and is currently working as the Marketing & Operations Specialist at Uccello’s Hospitality Group.
He loves the way marketing allows organizations to convey a message to guests and consumers in such a convenient and easy way. Bennett believes digital marketing is an important tool that can be used to do so many things.