Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Beth DeVries is the Director of Marketing for Greenridge Realty. Founded in Grand Rapids in 1980, Greenridge Realty currently has 20+ business locations and 450+ agents. Their main objective is to inform, guide and look after the best interests of their clients throughout the home buying or selling journey.
Real estate is moving rapidly, particularly in West Michigan, with listings selling quickly every week. Digital marketing allows Beth to automate Greenridge’s listings process and enables her to share those listings with targeted audiences within three days of the homes hitting the market. This kind of digital marketing is effective, efficient and affordable, helping take the work out of the hands of real estate agents so they can focus on their clients. For Beth, this means excellent service to Greenridge Realty clients and a more streamlined process for sharing their listings.