Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Bob Kreter is the marketing director with Dégagé Ministries, a West Michigan nonprofit offering help and hope to homeless and disadvantaged individuals in the Grand Rapids community.
In his 35 years of experience in the marketing industry, Bob has seen more change in the decade than at any other time. This is because of technology such as advances in digital platforms.
“Marketing is an absolute must in whatever you’re doing.” Bob uses digital marketing, specifically social media, to tell Dégagé’s story to potential donors and to the community the ministry serves. “Through Facebook, we can share those stories. And that’s what social media is all about.”