Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Bri Lynn is a project coordinator with Ready For School, a West Michigan community initiative. Ready For School works to ensure that every child enters kindergarten prepared to succeed by equipping parents through integrated support of the Holland/Zeeland/Hamilton communities.
Bri keeps herself up to date on digital trends and uses streamlined messaging for Ready For School’s varied audiences. This is important in her field of development as well as marketing.
For Bri, development and marketing go hand in hand. “In development, it’s really important that we market our stories,” she says, “and turn those numbers into photos that would really cause someone to pause, take a look, and consider the incredible transformation that we’re seeing at Ready For School.”