Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Chandler Karadsheh is a marketing manager with Grand Rapids-based Axios HR, part of Staffing Inc. and Axios Professional Recruiting. Axios HR helps mid-size businesses reach their human resource goals with smart strategies, proactive advice, and a partnership mentality.
Chandler has been involved in many areas of marketing, from digital ad campaign management to traditional print ads and direct mail. For Axios, Chandler recognizes that digital marketing is an important tool, particularly to answer questions.
“The most essential function of a good marketing system,” Chandler says, “is to effectively deliver the best answer to the question that our future customers are asking.”