Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Dave Nitkiewicz is the Specialty Market Sales Manager for Experience Grand Rapids, which is the Kent County Convention Visitors Bureau. It is known as the destination marketing organization for the area.
Experience Grand Rapids sees their job as one that isn’t simply about showcasing events or the occasional exhibit. They are cognizant of the idea that everything starts with a visit. This is why Dave says, “Marketing the value of the community that we live in is integral to the growth and success of our community.”
From home buying to retirement opportunities, choosing the right school district to finding exciting things to do on the weekend, each plays a special part in choosing to call a community home. And the way the Grand Rapids community is presented is the responsibility of Experience Grand Rapids.