Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Katrina Danko has a background in public relations, social media, and content creation. Her experience spans industries and organizational sizes, from agencies to small businesses, startups and large corporations. She currently works for the Gilmore Collection as their Public Relations and Social Media Manager.
When asked, Why Marketing?, Katrina believes it’s the key to differentiating you from your competitors. She knows how crucial it is to reach the right people with the right message and to do it in a way that makes you stand out from your competition.
“Regardless of where your company is in the business life cycle, you can benefit from marketing by constantly finding new customers and creating conversations.” And just like us, she believes in the power of continuing education. There is always new technology to understand or a new way to communicate. Being able to learn more about what your customer wants and making it easy for them to connect with you is essential.