Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Lily Nguyen is a marketing manager with Eidex Insights, a Grand Rapids-based data analytics firm. Eidex equips school leaders with software and support services that help them with insights to stimulate decisions.
Marketing is fundamental to building a strong foundation for your brand. With her team of 20+ members, Lily uses digital marketing to communicate value to clients and share Eidex’s story. For Lily, today’s digital tools and analytics make marketing an exciting field to be a part of.