Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Lina Lintemuth is the Digital Marketing Coordinator for The Right Place, an economic development organization in Grand Rapids, Michigan. The Right Place has been serving the industry for over 30 years, but it is still a closed space that many others are unaware of.
There is an entire group of people outside of economic development who don’t know what it is or what it does for the community. Because of this, Lina uses digital marketing as an educational tool to reach that broader audience and educate them on what the organization is doing to improve the greater economy of West Michigan.
Lina believes that digital marketing is important for education but that someone working within the discipline has to continue their own education due to its fast-paced, dynamic nature. There are always new tools to use and ideas to implement. It’s important to understand the intricacies of the industry to better connect on an increasingly personal level.