Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
After holding almost every role in marketing, from graphic designer to information architect to writer, Mike Stock is currently the Marketing Specialist at Evoqua Water Technologies. In this position he creates and manages highly targeted campaigns.
Mike believes that marketers should be looking for tools that track their efforts, not something that simply automates a process. “The holy grail of marketing is to find your ROI based on your efforts.”
You need to discover which pages are being visited and which CTAs are working. Understanding how your campaigns are performing and which pieces of the puzzle are working is what every marketer should strive for.