Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Shannon is a marketing specialist on a team of 50+ at Flow-Rite Controls. Flow-Rite provides unique and useful solutions for customers by designing, manufacturing, and marketing fluid control devices.
Shannon spoke with us about the challenges the manufacturing industry faces when it comes to marketing. As a marketing specialist, it’s important for Shannon to be able to provide relevant content to her customers, as well as her customers’ end consumers. Flow-Rite relies heavily on Google Analytics to indicate the trends and platforms of their audience, enabling Flow-Rite to stay at the forefront of their customers’ minds.