Our “Why Marketing?” series gives industry leaders a chance to speak about the importance of marketing.
Vanessa Kroepsch is a digital marketing analyst with Fox Motors, an auto dealership with 50 locations.
Because the digital world is rapidly changing, Vanessa finds that “continuous education is very valuable.” Not only for digital marketers but also for the varied audiences.
“We as digital marketers are, in a sense, educators,” Vanessa says. Digital marketers must collect and condense data, translating it into a story that is clear and concise for their customer.