With Symposia, Success is intentional and not left to chance.
It begins with knowledge. Who are your target audiences? Where are they? What problems do they have? With that information we can lay out a strategic plan for the digital channels we will utilize in what regions with what message and what budget.
Market research report
User experience strategy
Budgets and constraints
Sales Funnel Optimization
Platform determination (Social media, Google, YouTube)
The heavy lifting of our work is building out the various assets to accomplish the goals created in our strategy. This includes building up web pages and digital ads, keywords, ad campaigns, videos, and other marketing assets.
Full stack Web design and development
eCommerce set up
Web Content creation (Graphics, copy, video, etc.)
Social media, search engine, and video ad creation
PPC ad set up•Keyword development
As we roll out the plan, we regularly monitor effectiveness and make adjustments. In this phase we really start to refine the strategies and experiences to obtain our first set of metrics.
In this phase we will be reviewing reports on a regular basis providing you the metrics that matter. We’ll refine messaging, budgets, and content to respond to trends and competition, insuring every dollar you invest is generating the best results.
Impressions and clicks
Source metrics: Ad campaign and platforms
Web analytics: Page views, session times, bounce rates, etc.