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Make your
marketing
measurable.

 
We provide marketing, driven by metrics, that shapes the trajectory of your organization’s growth and success.

With Symposia, Success is intentional and not left to chance.

  • Marketing Strategy
  • Website Design & Development
  • Pay-per-click Advertising
  • Creative & Content Creation
  • Social Media Strategy
  • Email Marketing
  • SEO
Our four-phase process, supported by dozens of benchmarks, allows your marketing to succeed.
Plan it.

It begins with knowledge. Who are your target audiences? Where are they? What problems do they have? With that information we can lay out a strategic plan for the digital channels we will utilize in what regions with what message and what budget.

Benchmarks
Market research report
User experience strategy
Persona development
Content conceptualization
Sitemap creation
Budgets and constraints
Sales Funnel Optimization
Marketing framework
Platform determination (Social media, Google, YouTube)

Build it.

The heavy lifting of our work is building out the various assets to accomplish the goals created in our strategy. This includes building up web pages and digital ads, keywords, ad campaigns, videos, and other marketing assets.

Benchmarks
Full stack Web design and development
CMS Implementation
eCommerce set up
Web Content creation (Graphics, copy, video, etc.)
Social media, search engine, and video ad creation
PPC ad set up•Keyword development
SEO
Automations

Test it.

As we roll out the plan, we regularly monitor effectiveness and make adjustments. In this phase we really start to refine the strategies and experiences to obtain our first set of metrics.

Benchmarks
Ad deployment
Keyword refinement
Budget refinement
Content refinement
Platform refinement

Refine it.

In this phase we will be reviewing reports on a regular basis providing you the metrics that matter. We’ll refine messaging, budgets, and content to respond to trends and competition, insuring every dollar you invest is generating the best results.

Benchmarks
Impressions and clicks
Source metrics: Ad campaign and platforms
Demographics review
Web analytics: Page views, session times, bounce rates, etc.

We measure our success by our clients' success.