Symposia worked with Almost Heaven Saunas, an ecommerce business with a significant direct-to-consumer segment. Despite a strong history of quality products and satisfied customers, the brand aimed to expand its market share nationwide.
Prior to our collaboration, Almost Heaven Saunas encountered challenges such as inconsistent sales growth, disjointed digital marketing efforts resulting in low ROI, an ineffective website user experience funnel, and the absence of a cohesive marketing strategy. These factors contributed to stagnant sales and ineffective allocation of advertising budgets.
Conducted thorough marketing assessment of Almost Heaven Sauna’s online presence and customer behavior
Developed targeted marketing strategy to maximize ROI
Meticulous PPC ad management for precise ad placements tailored to high converting audiences
Revamped website with sleek, user-friendly design to guide customers through the purchase funnel
Utilized graphic design expertise to create visually appealing assets driving engagement and sales
Marketing Strategy
Audience Targeting Strategy
Audience Creation
Ad Copy
Ad Creative
Website Overhaul
Every successful campaign is built upon a well-informed and data-driven marketing strategy. Initial working sessions between Symposia and Almost Heaven Saunas determined and documented goals for product marketing, as well as their desires for a company-wide digital transformation initiative. The overall PPC (pay per click) strategy was formed with the combination of Almost Heaven’s customer knowledge, Symposia’s data investigations, and persona interviews to determine which channels (for example Facebook, Instagram, Google) would ensure a responsive, interested, and engaged audience. Finding the right user audience includes learning who they are as people so that all marketing assets align with their interests, desires, and demographics.
To make a PPC campaign successful, the right messages need to be delivered to the right people. After the PPC strategy was formed, the campaign needed custom-developed audiences for each of the appropriate marketing channels. By utilizing existing user demographics and website data, the best possible audiences were created for each unique channel. Collaborating with Almost Heavens existing customer knowledge and its various user personas, advertisements could begin moving from concept to production.
With the right audiences and channels determined and a product list ready, our creative team got to work on designing ad concepts. Carefully created ad designs and strategic copy were produced. These custom, branded ad designs became the backbone of the ad campaign’s visual style.User and product research, as well as Almost Heaven Saunas’ brand voice and tone, guided the creation of ad copy. Each ad included specific copy written to reflect the individual product and visual, utilizing audience demographics to create compelling, user-specific messaging based on each campaign’s unique needs.
With the right marketing strategy now in place, we determined that the Almost Heaven Saunas website needed to be audited to ensure that users landing on the site could seamlessly make a purchase without encountering any friction. The existing website was outdated and offered a poor user experience.
We determined that a complete website redesign and overhaul was necessary to improve the overall look and feel of the website and ensure a positive user experience for customers. We created an optimized Shopify website from the ground up. It consisted of an updated site map, improved navigation with a megamenu, a new product page template with a new product customization interface, and all-new strategic content to help boost conversion rates.
The updated site map for Almost Heaven Saunas is designed to enhance user experience by providing clear and intuitive navigation, and each page was meticulously designed using an updated design system to provide a more sophisticated and premium branded look.
The improved navigation with a mega menu on the Almost Heaven Saunas website offers a streamlined and user-friendly browsing experience on all device screen sizes. The mega menu provides an organized and visually appealing layout, allowing users to easily access key categories and subcategories with just a hover. This enhanced navigation ensures that customers can quickly find the information or products they are looking for, reducing frustration and improving overall site usability.
The Almost Heaven Saunas website is fully mobile responsive, ensuring a flawless user experience across all devices. Whether accessed on a smartphone, tablet, or desktop, the site adapts seamlessly to different screen sizes, maintaining functionality and visual appeal. This mobile optimization allows customers to easily browse, customize, and purchase products on the go, enhancing convenience and satisfaction.
The new product page on the Almost Heaven Saunas website features an enhanced customization options interface, providing a more intuitive and streamlined experience. Customers can now easily select and visualize their desired features, such as size, material, and accessories, while also hovering options for more info. This upgraded interface not only simplifies the customization process but also ensures that users can make informed decisions with confidence and ease.
The results were transformative for Almost Heaven Saunas, yielding a 26-fold increase in sales relative to ad spending. We enhanced sales performance beyond periodic spikes through detailed analysis of traffic patterns and strategic adjustments to digital campaigns. Our precise ad placements targeted the appropriate audiences at optimal times, enhancing conversion chances. The redesigned website improved user experience and built customer trust, which in turn raised conversion rates. Overall, our comprehensive approach to PPC management, web design, and marketing strategy elevated Almost Heaven Saunas to new success levels in the competitive online market.