Ecommerce Digital Marketing Overhaul

Almost Heaven Saunas

Obstacle

Symposia worked with Almost Heaven Saunas, an ecommerce business with a significant direct-to-consumer segment. Despite a strong history of quality products and satisfied customers, the brand aimed to expand its market share nationwide.

Prior to our collaboration, Almost Heaven Saunas encountered challenges such as inconsistent sales growth, disjointed digital marketing efforts resulting in low ROI, an ineffective website user experience funnel, and the absence of a cohesive marketing strategy. These factors contributed to stagnant sales and ineffective allocation of advertising budgets.

Solution

Conducted thorough marketing assessment of Almost Heaven Sauna’s online presence and customer behavior

Developed targeted marketing strategy to maximize ROI

Meticulous PPC ad management for precise ad placements tailored to high converting audiences

Revamped website with sleek, user-friendly design to guide customers through the purchase funnel

Utilized graphic design expertise to create visually appealing assets driving engagement and sales

Scope

Marketing Strategy
Audience Targeting Strategy
Audience Creation  
Ad Copy
Ad Creative
Website Overhaul

Marketing Strategy

Every successful campaign is built upon a well-informed and data-driven marketing strategy. Initial working sessions between Symposia and Almost Heaven Saunas determined and documented goals for product marketing, as well as their desires for a company-wide digital transformation initiative. The overall PPC (pay per click) strategy was formed with the combination of Almost Heaven’s customer knowledge, Symposia’s data investigations, and persona interviews to determine which channels (for example Facebook, Instagram, Google) would ensure a responsive, interested, and engaged audience. Finding the right user audience includes learning who they are as people so that all marketing assets align with their interests, desires, and demographics.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

PPC Strategy
Formulated a PPC strategy combining customer knowledge, data analytics, and previous campaign insights to determine effective channels like Facebook, Instagram, and Google.
Audience Building
Developed custom audiences for each marketing channel using existing user demographics, website data, and collaboration with Almost Heaven Saunas’ customer knowledge and personas.
ROAS Based Targeting
 Implemented Facebook ads targeting users likely to generate a specific return on ad spend.
Lookalike Audiences
‍Created audiences similar to existing users based on specific website actions or Facebook page engagement.
Engagement Targeting
Targeted users regularly engaged with Almost Heaven Saunas’ Facebook page.
Custom Interests
Utilized key interests identified from website and demographic data.
Remarketing
Served ads to users who added products to their cart, initiated checkout, or provided payment information.
User Search Insights
Analyzed user behavior including searches, website visits, clicks on product categories, and engagement with Facebook ads and pages.
Utilization of Marketing Tools
Leveraged various marketing tools including ROAS based targeting, remarketing, lookalike audiences, engagement targeting, and custom interests to optimize campaign effectiveness.

Advanced Audience Building

To make a PPC campaign successful, the right messages need to be delivered to the right people. After the PPC strategy was formed, the campaign needed custom-developed audiences for each of the appropriate marketing channels. By utilizing existing user demographics and website data, the best possible audiences were created for each unique channel. Collaborating with Almost Heavens existing customer knowledge and its various user personas, advertisements could begin moving from concept to production.

Ad Creation & Design

With the right audiences and channels determined and a product list ready, our creative team got to work on designing ad concepts. Carefully created ad designs and strategic copy were produced. These custom, branded ad designs became the backbone of the ad campaign’s visual style.User and product research, as well as Almost Heaven Saunas’ brand voice and tone, guided the creation of ad copy. Each ad included specific copy written to reflect the individual product and visual, utilizing audience demographics to create compelling, user-specific messaging based on each campaign’s unique needs.

Website Audit

With the right marketing strategy now in place, we determined that the Almost Heaven Saunas website needed to be audited to ensure that users landing on the site could seamlessly make a purchase without encountering any friction. The existing website was outdated and offered a poor user experience.

Website Redesign

We determined that a complete website redesign and overhaul was necessary to improve the overall look and feel of the website and ensure a positive user experience for customers. We created an optimized Shopify website from the ground up. It consisted of an updated site map, improved navigation with a megamenu, a new product page template with a new product customization interface, and all-new strategic content to help boost conversion rates.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

UPDATED SITE MAP WITH HIGH FIDELITY PAGE MOCKUPS

The updated site map for Almost Heaven Saunas is designed to enhance user experience by providing clear and intuitive navigation, and each page was meticulously designed using an updated design system to provide a more sophisticated and premium branded look.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

IMPROVED NAVIGATION & MENU + CUSTOM ICONOGRAPHY

The improved navigation with a mega menu on the Almost Heaven Saunas website offers a streamlined and user-friendly browsing experience on all device screen sizes. The mega menu provides an organized and visually appealing layout, allowing users to easily access key categories and subcategories with just a hover. This enhanced navigation ensures that customers can quickly find the information or products they are looking for, reducing frustration and improving overall site usability.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

FULLY MOBILE RESPONSIVE

The Almost Heaven Saunas website is fully mobile responsive, ensuring a flawless user experience across all devices. Whether accessed on a smartphone, tablet, or desktop, the site adapts seamlessly to different screen sizes, maintaining functionality and visual appeal. This mobile optimization allows customers to easily browse, customize, and purchase products on the go, enhancing convenience and satisfaction.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Completely New Product Customization Experience

The new product page on the Almost Heaven Saunas website features an enhanced customization options interface, providing a more intuitive and streamlined experience. Customers can now easily select and visualize their desired features, such as size, material, and accessories, while also hovering options for more info. This upgraded interface not only simplifies the customization process but also ensures that users can make informed decisions with confidence and ease.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Results

The results were transformative for Almost Heaven Saunas, yielding a 26-fold increase in sales relative to ad spending. We enhanced sales performance beyond periodic spikes through detailed analysis of traffic patterns and strategic adjustments to digital campaigns. Our precise ad placements targeted the appropriate audiences at optimal times, enhancing conversion chances. The redesigned website improved user experience and built customer trust, which in turn raised conversion rates. Overall, our comprehensive approach to PPC management, web design, and marketing strategy elevated Almost Heaven Saunas to new success levels in the competitive online market.

PPC
26x
Ad Spend
WEBSITE
19.61%
Revenue Increase
+30.55%
Conversion Rate
-85.59%
Bounce Rate

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

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