Core Membership
Add-On Service

A Month-to-Month Marketing Strategy for Sustainable Business Growth

Achieve your business’s competitive advantage with ongoing, data-driven marketing campaigns.

A True Extension Of Your Marketing Team

At Symposia, strategy is a journey. Our monthly subscription-based marketing service goes beyond just launching campaigns. We continuously tweak, refine, and improve your strategy, ensuring it evolves with your goals and market changes.

Starts at
$6,500/month

Here’s how we ensure you win

Marketing Strategy Development

We start by defining where you’re choosing to play and how you’re choosing to win. This involves crafting an integrated marketing plan that positions your business for a competitive edge, backed by research and strategic insights tailored to your industry and audience.

Brand Guidelines

We develop comprehensive brand guidelines that establish a consistent voice, visuals, and messaging. Whether you're creating a new brand or refreshing an existing one, we ensure your brand stands out in the marketplace and connects with your target audience.

Unlimited Design Production

Our Unlimited Design service ensures your creative needs are met without limits. From digital assets to marketing materials, our team delivers high-quality, on-brand designs, maintaining consistency and creativity across all channels.

Campaign Execution

Once the strategy is in place, we handle every aspect of campaign execution. Whether it's multi-channel marketing or targeted Google Ads, our team launches, monitors, and refines your campaigns to optimize performance and ROI.

Marketing Strategy Website Updates

We ensure your website reflects your overall marketing strategy by implementing performance-enhancing updates. From improving page load speed to optimizing SEO, your website will be aligned with the latest insights and trends.

SEO

Our SEO services ensure your website ranks higher on search engines, driving organic traffic through keyword-optimized content, meta tags, and improved technical performance.

Website Maintenance and Updates

Your website needs to remain secure, functional, and aligned with your marketing efforts. We take care of all technical updates and content revisions, ensuring a smooth user experience.

Ongoing Support

Our team is always on hand for troubleshooting, optimizations, and strategic adjustments, ensuring your marketing plan is responsive to market changes and your business’s evolving needs.

Ready to Get Started?

Our marketing strategy service is designed to be seamless and collaborative.

How it works

Onboard with Your Symposia Project Manager

Get assigned a dedicated PM who will be your go-to for all communication.

Submit Requests Directly to the Team

Easily submit and track tasks using our user-friendly platform.

Collaborate and Monitor Progress

View active, queued, and completed tasks in real-time, ensuring transparency and smooth collaboration with our team.

Why Symposia Is Your Ideal Marketing Partner

How It Works

At Symposia, we understand that achieving long-term marketing success requires flexibility, adaptability, and ongoing refinement. We don't just set up campaigns and leave them to run on autopilot. Instead, we actively monitor, tweak, and optimize, ensuring every part of your strategy performs as expected.

In-Depth Marketing Audit

We begin by taking a deep dive into your business, identifying what's working and what needs improvement. We then prioritize easy wins and develop a roadmap for long-term success.

Comprehensive Marketing Plan

Using insights from the audit, we craft a detailed marketing plan tailored to your business’s goals. This strategy outlines actionable steps for the next three months, focusing on growth and engagement.

Ongoing Performance Tracking

Our team continually monitors performance and makes real-time adjustments to your campaigns, pivoting as needed to maximize results. We believe in a flexible, adaptive approach that keeps your marketing strategy responsive to changes in the market.

Monthly Performance Reports

Stay informed with clear, data-packed reports on how your marketing budget is being spent and how your campaigns are performing. We also provide weekly updates on completed tasks and ongoing progress.

Client-Centric Approach

At Symposia Labs, our clients are at the heart of everything we do. We take the time to understand your business, audience, and unique challenges, ensuring that every strategy is tailored to your specific goals. Your success is our success, and we’re committed to being your partner every step of the way.

What Our Clients Are Saying

Adam Weiler

Director Of Social Enterprise, Michigan Center For Arts & Technology

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"I am constantly impressed with Symposia's experience, knowledge and passion for marketing. After every consultation we have come away with concrete actionable steps that have increased our web traffic. They have the incredible ability to research and understand your product and story."

Mary Lucas

Digital Marketing Director, Freightliner Of Grand Rapids & Kalamazoo

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"Symposia has vast knowledge and is committed to staying up-to-the-minute in the rapidly changing world of digital marketing. They have greatly increased our web presence and narrowed the gap between us and our customer."

Scott Barger

Executive Director, Cran-Hill Ranch

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"Symposia did an excellent job on our social media campaign and I would highly recommend them."

Jason Mejeur

Founder, MaxOne

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"We needed help managing a growing mountain of data. Symposia Labs got us results we could really measure with a fine-tuned workflow."

Lisa Engleman

Director, Insights, & Planning, Wit & Craft

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"Symposia is truly a team of digital marketing strategists. Their passion for helping clients succeed in the ever-changing digital space radiates through everything that they do. Not only are they adept at helping us reach and drive action among our digital audiences, but their constant drive to share their knowledge and teach us how to optimize our digital portfolio is truly invaluable..."

York Ragsdale

Global Licensing Director, Peachwave Frozen Yogurt & Gelato

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"We have really enjoyed working with everyone at Symposia. Their creativity and expertise have helped fill a much needed gap within our company. The digital marketing strategy session really helped us to make better business and marketing decisions."

Glen Lowe

Director of Development, Resthaven

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"Symposia has done an excellent job of creating (from the beginning) a social media platform for our organization. They are creative. They are very competent in understanding and prioritizing the social media channels that will get us the greatest exposure. I highly recommend them."
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Commonly Asked Questions

What’s included in the Marketing Strategy?
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The marketing strategy includes a comprehensive plan for digital marketing campaigns, with an option for rebranding if necessary. It covers campaign creation, execution, and alignment with your business goals.

What’s included in Website Updates?
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Website updates include installing analytics, fixing conversion issues (e.g., form submissions), resolving technical SEO problems like broken links, and enhancing page speed. These updates are aimed at optimizing your website’s performance.

What does Unlimited Copywriting entail?
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Unlimited copywriting means there are no restrictions on word count or content type. Whether you need blog posts, landing page content, or social media captions, it’s all included under this service.

Does the Marketing Strategy cover traditional marketing?
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Our focus is on digital channels, but we may include traditional marketing tactics when relevant to your goals, such as print advertising or direct mail campaigns.

 Are there limits to the number of campaigns you will run?
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We will run as many campaigns as necessary based on our marketing strategy. The number and type of campaigns will be determined by what’s needed to achieve your goals.

What’s the difference between Website Updates and a Website Redesign/Rebuild?
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Website updates offered in the subscription are limited to changes which are necessary to carry out the marketing strategy. A website redesign or rebuild is a project involving designing, writing, and implementing new pages and a complete overhaul of the design. 

Is Google Ads or PPC advertising included in the Core Membership?
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No, Google Ads and PPC advertising are not included in the Core Membership. These are available as add-ons to your package.

What’s involved in HubSpot Setup and Development?
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HubSpot setup and development include the full configuration of HubSpot’s CRM and marketing tools, customized to fit your business needs and streamline your sales and marketing workflows.

Can I add services to my Core Membership package?
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Yes, you can customize your package by adding additional services such as Google Ads, a website redesign, or HubSpot setup. These services are available as add-ons and can be tailored to your needs.

What if you don’t offer a service I need?
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We collaborate with B2B-focused agency and consultant partners who can join your project if you require a service or deliverable outside of what we offer. 

How do I get started?
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We'd love to discuss your project and explore how we can support your needs. Feel free to schedule a time with us, and we can get the conversation started! Simply contact us through our website and choose a time that works for you, and we'll be ready to help you take the next steps.

Prefer to speak with a marketing expert?

Ready to Get Started?

Request a Free Consultation