PDC Flow, a payment solutions provider, faced critical challenges with its website that hindered overall business growth. The website suffered from a cluttered user interface, confusing navigation, inconsistent design elements, and poor mobile performance. These issues led to low user engagement and ineffective conversion rates. Additionally, disjointed paid advertising efforts contributed to a low return on investment (ROI), further compounding the company’s difficulties in scaling its market presence.
Conducted a comprehensive Website UX Audit to identify key issues.
Reorganized site map structure for improved navigation.
Streamlined navigation to improve user flow and accessibility.
Designed an updated UI design system for a cohesive brand experience (website redesign).
Simplified website content for better clarity and engagement.
Enhanced visual design with consistent styling and a secondary color palette.
Optimized the website for mobile devices to improve performance and user experience.
Provided “plug n play” templates for the client to use independently.
Website UX Audit and Overhaul Navigation SimplificationContent StreamliningVisual Design EnhancementMobile OptimizationModernized Website Graphics
Plug N’ Play Templates
Symposia’s UX audit of PDCflow revealed several critical issues impacting user experience. The site was burdened by lengthy, overwhelming text and a confusing navigation structure cluttered with too many pages. Weak imagery and outdated design elements failed to align with the brand or create a compelling visual experience. Inconsistent design styles, lack of hierarchy, and an overcrowded homepage with excessive CTAs led to a disjointed and distracting user experience. Technical issues were also identified, including a significantly lower mobile page speed score and unused JavaScript affecting performance. Overall, the outdated UI and design inconsistencies hindered user engagement and site effectiveness.
Lengthy Copy & Confusing Navigation
•Excessive text overwhelmed users, reducing readability.
•Navigation was cluttered with too many pages, leading to confusion.
Weak Imagery & Stock Photography
•Heavy reliance on generic stock images that did not align with the brand.
•Key visual elements lacked impact, creating a stale user experience.
Inconsistent Design Styles
•Inconsistent sizing, spacing, and color usage created a disjointed visual experience.
•Lack of clear hierarchy made it difficult for users to focus on important content.
Clutter & Lack of Focus Above the Fold
•Overcrowded homepage with multiple CTAs and distracting elements.
•Hero section featured six buttons with equal weight, creating visual noise.
Technical Issues
•Mobile page speed score was significantly lower than desktop (41 vs. 96 out of 100).
•Unused JavaScript and blocking resources were identified as areas needing improvement.
Outdated Design UI
•Design elements and layout appeared outdated, lacking modern aesthetics and functionality.
•Overall user interface failed to meet current design standards and trends, impacting user engagement.
To enhance the user experience, Symposia reorganized the site map and introduced a mega menu. This restructuring streamlined navigation by reducing complexity and eliminating unnecessary pages, making it easier for users to find relevant content. The new mega menu provides a comprehensive, user-friendly navigation system that presents all major categories and subcategories in a single, accessible dropdown. This improvement simplifies the navigation process, enhances the site’s overall structure, and creates a more intuitive and efficient user experience.
Symposia revitalized the homepage with a refreshed aesthetic, strategic layout, and optimized CTA placements. The redesign aligns with PDCflow’s updated brand style guide, featuring a modern and cohesive look that enhances both visual appeal and usability. By strategically positioning CTAs, we guide users more effectively towards key actions, boosting engagement and conversions. The updated UI ensures a consistent and polished brand experience, creating a more intuitive and engaging user journey.
Key Updates
Symposia streamlined the site map and introduced a mega menu to improve user experience. We organized the content into broad categories, making navigation simple and efficient. By focusing on these high-level content groupings and user-friendly design, the mega menu helps users quickly find and access the information they need.
Products
Easily browse and discover the full range of products PDCflow offers, with clear categorization and descriptions for quick access to relevant options.
Solutions
Identify products tailored to specific industries or features, allowing you to find the perfect fit for your unique business needs and challenges.
Resources
blogs, case studies, videos, and other valuable resources in one convenient place, making it simple to find the information you need.
The new global footer design enhances user experience by integrating essential features and personable messaging. It includes prominent CTAs for pricing and sign-up, making it easy for users to access key actions from any page. A friendly “Questions?” CTA reinforces PDCflow’s commitment to personalized support, inviting users to connect directly for assistance. Additionally, the footer features a comprehensive and organized list menu that improves site navigation for users who scroll to the bottom of the page, ensuring they can easily find and access important sections of the website. This thoughtful design not only streamlines user interactions but also aligns with PDCflow’s values of accessibility and user-centric service.
Symposia utilized mobile-first design principles to create the website, ensuring an optimal experience across all devices. We focused on making the mega menu both effective and intuitive on mobile devices, mirroring its functionality and ease of use on desktop and larger screens. This approach guarantees a seamless and engaging user experience, regardless of the device being used.
Symposia has completed a comprehensive brand refresh for PDCflow, featuring a newly updated color palette and a modern UI design system. This revitalized look incorporates strategic page designs that enhance both aesthetics and functionality, aligning with contemporary UX/UI best practices. Symposia identified key user pages and focused on creating clear and concise page designs to minimize friction, while also integrating familiar UI features to ensure ease of use.
One of the biggest pain points with the old design was the lack of clarity around the product offering and value proposition. The refreshed page designs and brand messaging have been strategically reinforced to address this issue, making the product offerings and value clearer and more compelling. This update not only enhances the visual appeal of the brand but also significantly improves the user experience, creating a more intuitive and engaging interaction with PDCflow’s digital presence.
The improved “Get Started” page now features a streamlined user flow with three clear options: Sign Up, Talk with an Expert, or Request a Demo. This UX strategy simplifies the decision-making process by consolidating actions into a single, cohesive page rather than spreading them across multiple pages and CTAs. By presenting all three options in a unified layout, users can easily choose the path that best suits their needs without navigating through disparate pages. This approach reduces friction, improves the overall user experience, and ensures that each action is prominently featured and easily accessible, ultimately leading to higher engagement and conversion rates.
Symposia developed a set of customizable templates for PDCflow, enabling the client to independently create and manage content without ongoing support. These versatile templates are designed for use as landing pages for ad campaigns and can also be adapted for future page additions related to product and feature expansion. This approach provides PDCflow with the flexibility to quickly and efficiently update and enhance their website as needed.
Symposia’s comprehensive redesign and strategic enhancements have transformed PDCflow’s website into a more user-friendly, visually appealing, and effective digital presence. By addressing key issues through a thorough UX audit, implementing a cohesive design system, and optimizing for both desktop and mobile experiences, we’ve created a platform that not only improves user engagement and clarity but also empowers the client with tools for future growth. The addition of “plug n play” templates and a refined advertising strategy further supports PDCflow’s ability to drive targeted traffic and achieve greater ROI.
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