Fast-Track Growth: Rapid Results in B2B Marketing

Divide By Design

Obstacle

Divide By Design, a B2B manufacturing company, faced marketing inconsistency and strategy misalignment. This led to fragmented efforts, inefficient use of ad resources, and a lack of growth.

Solution

Our goal was to address these challenges by refining their marketing strategy, enhancing website performance, and working towards a more cohesive approach. By focusing on these areas, we aimed to improve their market presence and return on investment.

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Our Process

At Symposia, our process is centered around transparency and data-driven decision-making. We start with a comprehensive marketing assessment to thoroughly understand your company’s direction, growth goals, and challenges. Based on this assessment, we develop a detailed 30, 60, and 90-day roadmap that outlines how each recommendation, deliverable, and strategy supports your broader business objectives.

Our approach focuses on delivering results quickly within 30-day windows, while ensuring efficiency, quality, and speed. We prioritize actionable and impactful strategies that deliver both immediate wins and long-term success. By providing real solutions rather than just reports, Symposia ensures that your marketing efforts are closely aligned with your business goals, allowing you to advance with confidence.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Step 1

Comprehensive Marketing Assessment

Symposia conducted a marketing assessment for Divide By Design, we evaluated website health, traffic, paid search, and SEO. While the website was strong, SEO had gaps—only 4 organic keywords ranked, far behind competitors. With 95.5% of traffic from paid search, the business was overly reliant on it, missing out on organic and referral traffic. We recommended improving SEO, fixing technical issues, diversifying traffic, optimizing paid campaigns, and using Account-Based Marketing (ABM) and customer reviews to boost engagement and conversions.

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Step 2

30/60/90 Roadmap

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Results By Month

MOnth 1

Strong Start with Significant Traffic Growth

Updated the homepage and landing pages for improved UX, optimized product navigation, refined the design system, standardized CTAs, implemented user behavior tracking, launched targeted ad campaigns, created social media content, optimized product pages, and enhanced Google and LinkedIn ad performance.

44.7% increase in total website users.
‍46.7% increase in new users.
‍37.5% increase in conversions.
‍51.08% engagement rate from paid search.
‍32 conversions from paid search traffic.

MOnth 2

Enhanced Engagement and Conversion Quality

Created a new About page, designed ad landing pages, updated copywriting, refined product templates, integrated lead generation tools, enhanced website security, optimized paid search campaigns, updated video content, conducted email outreach, and continuously improved the Google Business Profile.

14 conversions from Google Ads
8% increase over January.
69% increase in average engagement time.
8% increase in Google Business Profile interactions.
14% increase in website clicks from Google Business Profile.

MOnth 3

Consistent Brand Visibility and Increased Engagement

Streamlined the website by redesigning Pods pages, consolidating product offerings, optimizing the homepage with new features, enhancing SEO and paid search campaigns, adding downloadable content, and continuously improving user engagement and content strategies.

22% increase in average session duration.
11.22% decrease in bounce rate.
25% increase in Google Business Profile clicks.
9% increase in Google Ads impressions.
100% increase in phone calls from Google Business Profile.

Conclusion

Within the first 30 days, enhanced analytics, targeted ad campaigns, and content creation led to a surge in traffic and conversions.

By 60 days, engagement metrics and conversion quality improved as paid search and social media strategies were refined.

By 90 days, this foundation generated sustained brand visibility, longer session times, and higher-quality leads through content optimization and strategic outreach.

With continued optimization and investment in paid search, Divide by Design was well-positioned for even greater success in the months ahead.

Notable Q1 Wins
44.7% increase in total website users
37.5% increase in conversions
69% increase in average engagement time and substantial increase in Google Ads conversions
25% increase in organic Google Business Profile clicks and 100% increase in phone calls from GBP

Where Data Meets Dedication

At Symposia, we don't just collect data; we obsess over it. Our team of marketing experts, data analysts, and AI specialists dive deep into your business metrics to uncover insights that drive real growth. We believe that every decision, from the overarching strategy to the tiniest design detail, should be grounded in solid data.

The result? Marketing campaigns that don't just look pretty, but actually move the needle.

A Breath of Fresh Air

We're not your typical marketing agency. We've stripped away the fluff and the long-winded contracts to offer a simple, transparent approach. When you partner with Symposia, you can expect results wthout all the baggage that comes with traditional agency models.

What to Expect

Experience Ease & Efficiency

Our straightforward process is designed to take the complexity out of marketing, allowing you to focus on what matters most - your business. From effortless onboarding to personalized support, we're here to streamline your journey to marketing success.

Effortless Onboarding

Getting started with Symposia is a breeze. Simply sign up for our Core Unlimited subscription, choose your desired add-ons, and we'll assign you a dedicated Project Manager to guide you through the process.

Swift Turnarounds

We pride ourselves on delivering quick results. Most requests are completed within two to four days, while more complex projects may require additional time. You'll always be informed of the estimated completion time for each request.

No Long-Term Commitments

We believe in earning your business every month. With our flexible month-to-month pricing, you can pause or cancel your subscription at any time, giving you the freedom to scale your marketing efforts as needed. 

Your Vision, Your Assets

At Symposia, we create designs and marketing work that belong entirely to you. If a design doesn't meet your expectations, we'll continue refining it until you're completely satisfied.

Customized Strategies

Not sure where to start? Our Audit & Assessment service aligns your marketing strategy with your business objectives, providing valuable insights and recommendations to optimize your branding, marketing, and design.

Personalized Support

Your dedicated Project Manager is your single point of contact, always available to assist you, answer questions, provide guidance, and ensure the smooth progress of your projects throughout the entire process.

Get Started With Symposia

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